Rimowa Head of Marketing EMEA

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Location
CologneNorth Rhine-WestphaliaGermany
Posted
Nov 11, 2025

About Rimowa

RIMOWA, a prestigious German Maison under the LVMH Group, is a globally recognized lifestyle brand renowned for crafting essential travel tools that blend luxury with functionality. With a heritage of over 125 years, RIMOWA is committed to innovation and craftsmanship, offering products that are designed to last a lifetime. As part of the LVMH family, RIMOWA benefits from the conglomerate's extensive resources and international presence, providing employees with unparalleled opportunities for growth and development within the luxury sector.

Join RIMOWA in Cologne, Germany as the Head of Marketing EMEA. Lead strategic marketing initiatives across 22 countries, enhancing brand desirability and sales performance.

Role & Responsibilities

  • Develop and execute market-specific media strategies in collaboration with media agencies to manage the regional marketing budget, ensuring precise planning, tracking, and reporting.
  • Adapt global marketing strategies to align with local market conditions while maintaining brand coherence and relevance.
  • Implement the 360° annual marketing calendar, encompassing media campaigns, PR, events, and retail activations, and lead regional brand initiatives in partnership with HQ and local retail teams.
  • Manage and cultivate the regional EMEA marketing team, promoting collaboration, accountability, and excellence.
  • Oversee press and talent initiatives to enhance brand awareness, secure press coverage, and elevate brand image across EMEA.
  • Collaborate with the Head of PR to foster press and talent initiatives that boost brand desirability across regions.
  • Supervise event management, including the conceptualization, planning, and execution of client and press events.
  • Identify cultural, consumer, and market trends to develop regionally relevant brand initiatives and maintain cultural resonance.
  • Ensure brand consistency and guide franchise partners in their annual marketing planning and budget allocation.

Qualifications

  • Over 10 years of experience in media within an international setting, either in an agency or corporate environment.
  • Proficiency in German and English, with French as an advantage.
  • Master’s degree in business, marketing, or communication preferred.
  • Strong leadership experience managing marketing teams across diverse markets.
  • In-depth knowledge of the EMEA region is essential.

Skills

Exceptional written and verbal communication skills. Proven ability to build relationships with key stakeholders and KOLs in the region. Proficiency in budget planning and tracking. International mindset with creativity, curiosity, and open-mindedness. Team player with a proactive attitude. Excellent project and time management skills, with the ability to handle multiple projects simultaneously and re-prioritize tasks. Proficiency in Microsoft Office, including PowerPoint, Excel, and Outlook. Strong interest in art, design, fashion, and travel.

Experience

Minimum of 10 years in media within an international environment, with experience in agency or corporate settings.

Education

Master’s degree in business, marketing, or communication preferred.

Workplace

This position is based in Cologne, North Rhine-Westphalia, Germany.

Benefits

The position offers 30 days of paid vacation annually, flexible working hours, a RIMOWA Essential Cabin suitcase as a gift post-probation, corporate benefits with a 30% discount on RIMOWA products, a company pension scheme with substantial employer contributions, a canteen with freshly prepared meals, and subsidized Urban Sports Club membership, public transportation tickets, and job bike. Additionally, employees benefit from an international environment with development opportunities within LVMH.

Culture

RIMOWA prides itself on an inclusive and diverse culture, which is integral to its identity. The company thrives on the diverse talents of its employees, reflecting a broad consumer base across various countries. Diversity is seen as a key enabler for business growth, fostering an environment where different backgrounds, skills, and capabilities are celebrated and leveraged.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.