Christian Dior PR & Events Executive
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- Location
- Kuala LumpurKuala LumpurMalaysia
- Posted
- Feb 18, 2025
About Christian Dior
Parfums Christian Dior, a prestigious brand within the Perfumes & Cosmetics division, is renowned for its commitment to excellence and innovation in the luxury beauty sector. As part of a global conglomerate, it offers a dynamic environment where creativity and strategic thinking are highly valued.
Join Parfums Christian Dior in Kuala Lumpur as a PR & Events Executive. Support marketing campaigns and manage PR activities in a dynamic luxury environment.
Role & Responsibilities
- Support the Marketing department in campaign launches, prioritizing key events and Public Relations campaigns.
- Assist the Public Relations Manager in executing PR strategies aligned with the marketing plan.
- Maintain and build relationships with media, key opinion leaders (KOLs), and celebrities.
- Execute innovative ideas for PR engagements, including content creation and local influencer product seeding initiatives.
- Track and measure PR results through monthly reporting and competitor analysis.
- Schedule and coordinate PR activities and events in accordance with the marketing plan.
- Coordinate with vendors, partners, and organizations for PR activities and events.
- Assist and coordinate with the Event Manager to organize events for new launches and campaigns.
- Plan and execute events, such as Centre Courts and Pop-Ups, ensuring seamless execution in line with the brand image and marketing plan.
- Coordinate with internal teams and external partners, including agencies, vendors, and mall management, to initiate events.
- Assist in post-event reporting and bidding for major events.
- Execute offline media campaigns (OOH, Cinema, and Magazine) aligned with the Media Plan.
- Monitor the offline Media Plan to ensure timely delivery of advertising material.
- Coordinate with the Media Agency on offline Media Plan reporting and analysis.
- Monitor and manage expenses of PR & Events Budget to ensure cost efficiency and alignment with business objectives.
- Assist in Purchase Orders preparation, tracking expenses and invoices for accurate financial reporting.
- Monitor industry trends and competitors to provide strategic insights and recommendations.
- Assist in department administrative duties or other ad-hoc duties as required.
Qualifications
- Degree in Public Relations, Communications, Marketing, or relevant fields.
Skills
Experience
A minimum of 3 years of related marketing experience, specifically in customer marketing, customer insights, retail, and digital marketing. Experience with international brands and in the beauty industry, luxury products, or high-segment consumer goods is preferred.
Education
Degree in Public Relations, Communications, Marketing, or relevant fields.
Workplace
This position is based in Kuala Lumpur, Kuala Lumpur, Malaysia.
Benefits
The position offers a hybrid working mode, combining the flexibility of remote work with the collaborative environment of the office.
Culture
The company fosters a culture of innovation and excellence, encouraging employees to think creatively and strategically. It values diversity and inclusivity, providing a supportive environment for professional growth and development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.