Moët Hennessy Head of Brand Management - Champagnes

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Location
MunichBavariaGermany
Posted
Dec 18, 2025

About Moët Hennessy

Moët Hennessy, a prestigious entity within the LVMH conglomerate, represents the epitome of luxury in the Wines & Spirits sector. With a portfolio of 25 distinguished Maisons, Moët Hennessy is committed to pioneering the future of luxury beverages, emphasizing sustainability and community engagement through its Living Soils Living Together initiative. The company fosters an inclusive and diverse workplace, offering unparalleled growth and development opportunities globally.

Join Moët Hennessy in Munich as the Head of Brand Management - Champagnes. Lead strategic brand initiatives in Germany for a global luxury leader.

Role & Responsibilities

  • Lead the development and execution of long-term and short-term brand strategies for the Champagne portfolio in Germany.
  • Coordinate multi-channel marketing plans in alignment with global strategies and financial targets.
  • Enhance brand equity and presence through strategic communication and cross-departmental collaboration.
  • Manage brand budgets, ensuring effective allocation and evaluation of marketing activities.
  • Identify and pursue new business opportunities and accounts to strengthen brand presence.
  • Guide and inspire the Champagne Brand Teams, fostering innovation and creativity.
  • Oversee media campaigns and collaborate with PR & Communication teams to execute engaging strategies.
  • Ensure high standards of execution across all projects and maintain budgetary control.
  • Prepare reports and business reviews, and collaborate with finance and logistics teams.
  • Stay informed on competitor activities and industry trends.

Qualifications

  • Residency in Munich with a high degree of on-site presence.
  • Degree-level education.
  • Minimum 10 years of experience in luxury marketing, preferably within the luxury or beverage industry.
  • Fluency in German and English; French is advantageous.

Skills

Consumer-centric and analytical strategic leadership. Ability to manage multiple tasks in a dynamic environment. Excellent interpersonal and communication skills across all organizational levels. Strong team spirit and adaptability to diverse cultures. Proficiency in Microsoft Office; SAP knowledge is a plus. Project and budget management expertise. Commercial awareness and financial acumen. Digital understanding and knowledge.

Experience

Candidates must possess a robust background in luxury marketing with at least 10 years of experience, ideally within the luxury or beverage sectors.

Education

Degree-level education is required.

Workplace

The role is situated in Munich, Bavaria, Germany.

Benefits

The position offers over 30 days of vacation, employee discounts, e-bike leasing, fitness coverage, a monthly meal allowance, comprehensive training, modern working equipment, and opportunities for further training and international development within LVMH.

Culture

Moët Hennessy is dedicated to cultivating a workplace that values diversity and inclusivity, ensuring equal opportunities for all employees. The company encourages a culture of innovation, collaboration, and professional growth, providing a supportive environment for career advancement.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.