LVMH Marketing & Digital Senior Manager

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Location
TokyoTôkyôJapan
Posted
Dec 5, 2025

About LVMH

Marc Jacobs, a distinguished name in the luxury fashion industry, operates under the esteemed umbrella of LVMH, a global leader in luxury goods. Known for its innovative designs and forward-thinking approach, Marc Jacobs offers a dynamic workplace where creativity and strategic thinking are highly valued. The brand is committed to fostering an inclusive and collaborative environment, encouraging employees to excel and contribute to its storied legacy.

Join Marc Jacobs in Tokyo as a Marketing & Digital Senior Manager. Lead brand strategy and execution across Marketing, PR, Digital, and CRM in Japan.

Role & Responsibilities

  • Develop and own the annual Marketing & Digital strategy for Japan, ensuring alignment with global brand direction and local commercial priorities.
  • Lead seasonal 360° campaign planning across retail, e-commerce, CRM, and media.
  • Oversee digital marketing, media, and online customer acquisition, with a focus on data-driven performance marketing, SEO/SEM, and paid social.
  • Supervise all PR activities, including media relations, showroom management, influencer strategy, and press events.
  • Drive storytelling to elevate Marc Jacobs’ presence and cultural impact in Japan.
  • Oversee CRM strategies and clienteling initiatives to increase repeat purchase and lifetime value.
  • Lead, mentor, and develop the Marketing, PR, and Digital teams, strengthening organizational capabilities and processes.
  • Manage the full Marketing & Digital budget, ensuring cost efficiency and strategic prioritization.
  • Provide regular reporting and insights to Global HQ, EMEA, APAC, and Japan Leadership.
  • Partner closely with Retail, Merchandising, Ecommerce, Finance, HR, and Logistics for integrated planning.

Qualifications

  • 10+ years of experience in Marketing, Digital, or Brand roles, ideally within luxury, fashion, beauty, or premium consumer brands.
  • Proven leadership experience managing multi-functional teams.
  • Strong experience in 360° marketing campaign execution and digital performance.

Skills

Strategic thinker with strong operational execution. Deep understanding of Japan consumer behavior and media landscape. Strong stakeholder management across global, regional, and local teams. Analytical mindset with ability to interpret data and translate into business actions. Excellent communication and presentation skills in English and Japanese.

Experience

A minimum of 10 years in Marketing, Digital, or Brand roles, with proven leadership in managing multi-functional teams.

Workplace

This position is based in Tokyo, Tôkyô, Japan.

Benefits

Marc Jacobs offers a competitive benefits package, including health insurance, employee discounts, and opportunities for professional development within the LVMH group.

Culture

Marc Jacobs fosters a culture of creativity, innovation, and collaboration. The brand values diversity and encourages a dynamic work environment where employees can thrive and contribute to the brand's success. The company supports professional growth and offers opportunities for career advancement within the global LVMH network.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.