LVMH Regional Digital Manager

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Location
Hong KongHong KongChina
Posted
Jan 1, 2025

About LVMH

LVMH Fragrance Brands, part of the esteemed LVMH Group, is a leader in the luxury perfumes and cosmetics sector. Renowned for its commitment to excellence and innovation, the company offers a dynamic and inspiring work environment where creativity and strategic thinking are highly valued. Employees are encouraged to push boundaries and contribute to the brand's prestigious legacy.

Join LVMH Fragrance Brands in Hong Kong as a Regional Digital Manager. Oversee digital strategies across Asia Pacific, focusing on social media, PR, and e-retail.

Role & Responsibilities

  • Develop and implement a comprehensive digital strategy for the Asia Pacific region, including an annual digital calendar.
  • Lead and manage digital activations across various touchpoints, focusing on ROI and performance measurement.
  • Create and oversee social media strategies, ensuring brand equity and performance review with local markets.
  • Develop and execute a comprehensive KOL strategy for local markets and travel retail, tracking performance and optimizing investment.
  • Support the TR marketing team with in-store digital initiatives and online activations to boost brand awareness and engagement.
  • Ensure visibility and branding on e-retailer platforms, collaborating with TR retailers to drive e-business.
  • Lead media buy campaigns to enhance sales conversion and traffic to e-retailers.
  • Coach and mentor team members, providing guidance to local market digital teams.
  • Lead digital and e-retail meetings, monitoring and reporting business results and campaigns.
  • Manage digital and influencer A&P budgeting and administrative duties.

Qualifications

  • University degree, preferably in Business or Marketing.

Skills

Proficiency in English and Mandarin. Familiarity with social media platforms across APAC. Experience in e-retail and e-commerce. Strong communication and interpersonal skills. Excellent time management, organizational, and project management skills. Experience working with agencies, managing budgets, and creative briefs. Strategic thinking with a proactive mindset. Creative, self-motivated, and capable of multitasking in a fast-paced environment.

Experience

A minimum of 8 years of relevant regional experience in the beauty, luxury, or retail industry, with travel retail experience being advantageous.

Education

University degree, preferably in Business or Marketing.

Workplace

The successful candidate will be located in Hong Kong, Hong Kong, China.

Benefits

Hybrid working mode, offering flexibility and a balance between remote and office work.

Culture

The company fosters a culture of creativity and strategic innovation, encouraging employees to take ownership of their roles and contribute to the brand's success. The work environment is fast-paced and dynamic, ideal for individuals who thrive on challenges and are driven by results.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.