Louis Vuitton PR Manager - Corporate, Art & Culture

About Louis Vuitton

Louis Vuitton, a prestigious name in the luxury fashion industry, is part of the LVMH conglomerate, renowned for its exceptional craftsmanship and innovative designs. As an employer, Louis Vuitton offers a dynamic and inspiring environment where creativity and excellence are at the forefront. The brand is committed to fostering talent and providing opportunities for professional growth within the global luxury market.

Role & Responsibilities

• Develop and execute corporate PR strategies aligned with business objectives.
• Craft compelling narratives that communicate brand philosophy and values.
• Lead press releases, media pitches, and issue/crisis communications.
• Partner with cross-functional teams to elevate brand reputation and engagement.
• Safeguard brand image through proactive risk assessment and mitigation strategies.
• Monitor media coverage and public sentiment, delivering timely insights to leadership.
• Align communication efforts with executive and corporate priorities.
• Drive legitimacy and planning for Louis Vuitton Korea’s CSR programs.
• Build and maintain strong relationships with key media, influencers, and journalists.
• Serve as a spokesperson for Corporate, Art & Culture matters.
• Secure high-impact media coverage across print, digital, and broadcast platforms.
• Manage the corporate PR agency to ensure effective handling of daily interactions with media.
• Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
• Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton.
• Strengthen the visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
• Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and influencers.
• Create compelling content and maintain strong relationships with local artists.
• Develop and implement strategic PR for the Home Collection, Artycapucines, and Art of Travel.
• Strengthen storytelling and visibility through targeted collaborations and narratives.
• Support communication for sport partnerships, including Trophy Trunks.
• Host key media for international and local press events, including Savoir-Rever, Milan Design Week, and Art Basel.
• Manage the coordination and launch of Louis Vuitton publications throughout the year.
• Improve PR strategy for Louis Vuitton’s culinary community and hospitality experiences.
• Drive consistent media exposure and storytelling to build customer engagement.
• Activate culinary and cultural programs that reflect the Maison’s creative spirit and experiential values.

Qualifications

• Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Skills

Experience

Proven experience of 10+ years in Corporate / Art & Culture PR, preferably within the retail or luxury industries.

Education

Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.

Workplace

Benefits

Louis Vuitton offers a comprehensive benefits package, including opportunities for professional development and career advancement within the global luxury market.

Culture

The workplace culture at Louis Vuitton is characterized by a commitment to excellence, creativity, and innovation. Employees are encouraged to express their individuality while working collaboratively towards the brand's vision. The company values diversity and inclusivity, fostering an environment where talent can thrive.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.