Kendo Manager of Paid Social Media

About Kendo

Kendo Holdings, Inc., a San Francisco-based beauty brand developer and wholesaler, operates under the prestigious LVMH Moët Hennessy - Louis Vuitton umbrella, the world's largest luxury conglomerate. Renowned for its creativity and innovation, Kendo is a dynamic force in beauty product development, collaborating with global Sephora channels and selective retailers. The company embodies a 'Can Do' spirit, advocating for diversity, inclusion, and storytelling, and consistently pushing the boundaries of product excellence.

Role & Responsibilities

• Manage all paid social advertising strategies and campaigns in collaboration with agencies to drive customer acquisition and revenue growth across platforms such as Facebook, Instagram, TikTok, Pinterest, and Snapchat.
• Develop integrated, 360-degree activation plans for key campaigns, launches, and support, providing recommendations based on best practices.
• Lead direct response creative strategy and messaging for high-quality ads, collaborating with creative, copy, and marketing teams.
• Develop target audience strategies, integrating them with customer journeys for a holistic approach across channels in partnership with CRM.
• Analyze performance KPIs to drive optimizations and ensure campaigns meet goals.
• Manage paid social spend against budget, optimizing investment strategies for efficiency and goal alignment.
• Develop reporting and measurement tactics to showcase paid social performance and highlight insights and trends.
• Foster relationships with platform partners to optimize existing programs and explore new opportunities.
• Share insights and updates cross-functionally regarding paid social trends and performance.

Qualifications

• 5+ years of digital marketing experience with expertise in paid social advertising, preferably in beauty, fashion, or consumer goods.
• Strong knowledge of marketing and analytics tools such as Google Analytics and platform ads managers.
• Experience managing agency and vendor relationships, with internal channel execution experience preferred.
• Ability to balance creative and analytical thinking, with a focus on customer and brand.
• Demonstrated ability to create strong creative briefs and adapt processes.
• Strong data analysis and reporting skills, with experience in creating dashboards and reports.
• Experience managing multiple brands simultaneously is a plus.
• Excellent organizational skills and ability to manage multiple projects while meeting deadlines.
• Adaptability to a dynamic, fast-paced environment.

Skills

Experience

Minimum 5 years of related digital marketing experience, with a focus on paid social advertising.

Education

Bachelor's degree in a technical field or equivalent experience.

Workplace

Compensation

The salary range for this position is $105,700 - $132,200 per year, based on location and experience. An annual bonus and comprehensive benefits package are also offered.

Benefits

Comprehensive benefits package including medical, dental, and vision insurance, flexible paid time off, parental leave, employee discounts, a retirement plan with employer contributions, Summer Fridays, and the opportunity to work remotely for two weeks annually.

Culture

Kendo fosters a culture of innovation, diversity, and resilience, encouraging a 'Can Do' spirit. The company values storytelling and product excellence, creating an inclusive environment where all voices are heard and celebrated.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.