IWC Intern — CRM Activation & Website Content

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Location
SchaffhausenSchaffhausenSwitzerland
Posted
Mar 16, 2026

About IWC

IWC Schaffhausen is a Swiss luxury watch manufacturer renowned for precision engineering, technical innovation and artisanal watchmaking. The brand operates within the Richemont portfolio and combines heritage craftsmanship with global retail and digital operations, offering a structured, design‑driven environment for career development.

IWC Schaffhausen — Intern CRM Activation & Website Content in Schaffhausen. Support CRM campaigns, email activation and web content management.

Role & Responsibilities

  • Support end‑to‑end CRM campaign activation, including audience segmentation, campaign scheduling and quality assurance of email sends.
  • Create, edit and publish website content across the brand website; maintain content calendars and ensure consistency with brand tone and visual guidelines.
  • Coordinate with creative, e‑commerce and regional marketing teams to implement promotional content, landing pages and digital assets.
  • Perform QA tests for emails and web pages across devices and browsers; troubleshoot rendering and link issues prior to publication.
  • Assist with campaign performance reporting, data extraction and basic analysis to inform optimisations and A/B tests.
  • Contribute to tag implementation and tracking governance to ensure accurate measurement for CRM and web initiatives.
  • Support administrative tasks for digital projects, including asset management, version control and documentation of workflows.

Qualifications

  • Currently enrolled in or recently graduated from a Bachelor's or Master's programme in Marketing, Communications, Digital Media, Business or a related discipline.
  • Strong written communication skills with meticulous attention to grammar, brand tone and localisation considerations; English required, German or French advantageous.
  • Organised, deadline‑driven and able to manage multiple priorities within cross‑functional teams.
  • Analytical mindset with comfort handling data extracts and translating metrics into actionable recommendations.
  • Curiosity about luxury retail, watchmaking and digital customer journeys, with a desire to learn technical execution workflows.

Skills

CRM activation Email marketing Content Management Systems (CMS) Salesforce Marketing Cloud Adobe Experience Manager (AEM) HTML/CSS (basic) Google Analytics Microsoft Excel A/B testing and QA processes Asset and version control

Experience

Internship or 0–1 years of practical experience in digital marketing, CRM or e‑commerce environments; previous internships in luxury retail, agency or in‑house marketing teams preferred.

Education

University enrolment in Marketing, Communications, Digital Media, Business or related field (Bachelor's or Master's level) — internship for academic credit or recent graduate placement acceptable.

Workplace

The role is situated in Schaffhausen, Schaffhausen, Switzerland — conveniently close to Zurich.

Culture

IWC blends Swiss watchmaking tradition with rigorous technical standards and a global luxury outlook. The workplace values craftsmanship, precision and cross‑disciplinary collaboration, offering trainees exposure to integrated retail, digital and product teams within the Richemont luxury group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.