Guerlain Marketing Intern - Travel Retail Europe

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Location
ParisÎle-de-FranceFrance
Posted
Jul 16, 2025

About Guerlain

Guerlain, a distinguished name in the luxury fragrance and cosmetics industry, is part of the esteemed LVMH Group, a global leader in luxury goods. The brand is renowned for its commitment to innovation, quality, and heritage. As an employer, Guerlain offers a dynamic and enriching environment that fosters creativity and professional growth within the expansive network of LVMH.

Join Guerlain in Paris as a Marketing Intern for Travel Retail Europe. Gain hands-on experience in trade marketing and strategy implementation in a dynamic luxury environment.

Role & Responsibilities

  • Support the Trade Marketing Project Manager in executing trade animations, including product assortment, client animation sheets, decorator briefs, POSM orders, and 360° marketing tool development.
  • Create supplier briefs aligned with the marketing plan and merchandising team guidelines.
  • Participate in developing retailtainment strategies for each animation.
  • Monitor budgets associated with trade activities by retailer.
  • Assist in implementing the Travel Retail strategy by developing marketing tools such as marketing books and internal newsletters.
  • Develop 360° marketing tools (gifts, POS materials, grooming, flyers) to achieve Travel Retail Europe's objectives in line with category and retailer strategies.
  • Collect and share launch tools with markets, including lab samples, visual needs, and grooming guidelines.
  • Track the annual marketing budget.
  • Analyze and create materials to communicate quantitative and qualitative performance metrics using Excel, PowerPoint, and video formats.
  • Prepare launch recaps to communicate on launches, best practices, and areas for improvement.
  • Provide monthly performance reports on animations.
  • Assist in organizing meetings with retailers, support regional seminars, and retailer events.

Qualifications

  • Enrollment in a business school, communication, or university program (Bac+4/5 level).

Skills

Strong interpersonal skills Organizational and meticulous nature Creativity Team-oriented mindset Proficiency in Microsoft Office Fluency in English and French

Experience

No prior experience required, suitable for beginners.

Education

Currently pursuing a degree in business, communication, or a related field at Bac+4/5 level.

Workplace

The successful candidate will be located in Paris, Île-de-France, France.

Benefits

The internship offers a comprehensive learning experience in a prestigious luxury brand environment, providing exposure to various facets of marketing within the travel retail sector.

Culture

Guerlain fosters a culture of innovation and excellence, encouraging employees to push boundaries while respecting the brand's rich heritage. The workplace is collaborative, with a strong emphasis on teamwork and professional development within the luxury sector.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.