Groupe Les Échos-Le Parisien Senior Market Research Analyst

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Location
ParisÎle-de-FranceFrance
Posted
Jan 7, 2025

About Groupe Les Échos-Le Parisien

OpinionWay, a prominent player within the Groupe Les Echos Le Parisien, is renowned for its innovative approach to market research. The organization is structured into specialized departments, including the Media Department, which provides strategic insights to media entities. As part of a larger conglomerate, OpinionWay benefits from the extensive resources and industry influence of its parent company.

Join OpinionWay in Paris as a Senior Market Research Analyst in the Media Department. Leverage your expertise in a dynamic environment within the Groupe Les Echos Le Parisien.

Role & Responsibilities

  • Mentor and support junior analysts, interns, and trainees.
  • Implement and manage research projects, including ad hoc, standardized, and barometer studies.
  • Draft comprehensive questionnaires.
  • Prepare and oversee fieldwork across various methodologies (online, telephonic, face-to-face).
  • Define data processing plans and ensure data accuracy.
  • Oversee the production of deliverables, analyze results, and craft compelling narratives.
  • Participate in the oral presentation of findings.
  • Coordinate closely with clients, internal teams, and external vendors to ensure project success.

Qualifications

  • Bachelor's or Master's degree in Business, Marketing, or a related field.
  • 2 to 5 years of experience in marketing research, preferably in media, communication, technology, or services sectors.

Skills

Strong team collaboration and client relationship skills. Excellent organizational and multitasking abilities. Proficiency in data analysis and the ability to translate data into actionable insights. Fluency in English, both written and spoken.

Experience

Minimum 3 years of experience in marketing research, with a focus on media, communication, technology, or services sectors.

Education

Bachelor's or Master's degree in Business, Marketing, or a related field.

Workplace

The successful candidate will be located in Paris, Île-de-France, France, with easy access to Paris.

Benefits

The role offers a collaborative and supportive work environment within a human-sized company, fostering professional growth and camaraderie.

Culture

OpinionWay prides itself on maintaining a cohesive and warm atmosphere, encouraging cross-departmental collaboration and innovation. The team is dedicated to delivering hybrid solutions that align with the evolving digital and AI-driven landscape.

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