Groupe Les Échos-Le Parisien Retention and Loyalty Marketing Assistant

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Location
ParisÎle-de-FranceFrance
Posted
Apr 3, 2025

About Groupe Les Échos-Le Parisien

The Groupe Les Echos – Le Parisien, a subsidiary of LVMH, is a leading media entity in France, reaching 25 million individuals monthly. With a workforce of 1,600, including 700 journalists, the group is renowned for its commitment to quality and innovation. It holds a dominant position across various markets, including economic press, general daily press, financial information, arts and culture, and event management. The group is dedicated to fostering a more responsible society through informed and engaged citizenship, emphasizing democracy, environmental protection, and social inclusion.

Join Groupe Les Echos – Le Parisien in Paris as a Retention and Loyalty Marketing Assistant. Enhance skills in a leading media group under LVMH.

Role & Responsibilities

  • Assist in implementing automated email and push notification campaigns using Adobe and Batch tools, including targeting, creative development, and testing.
  • Support the development of one-time email campaigns, focusing on targeting, creative development, and testing.
  • Create creative briefs for internal studios and agencies.
  • Develop email templates using the Dartagnan tool.
  • Assist in managing CRM projects.
  • Conduct competitive analysis and provide recommendations.
  • Prepare reports and conduct A/B testing.

Qualifications

  • Currently pursuing a Bachelor's or Master's degree in Commerce, Marketing, or Management.

Skills

Autonomy and organizational skills. Attention to detail and initiative. Team spirit and dynamism. Strong interpersonal skills. Proficiency in digital communication and comfort with new technologies. Proficiency in office software tools.

Experience

Entry-level position suitable for beginners.

Education

Bachelor's degree or higher in Commerce, Marketing, or Management.

Workplace

The successful candidate will be located in Paris, Île-de-France, France.

Benefits

Opportunity to work within a leading media group with a strong commitment to innovation and societal responsibility.

Culture

The Groupe Les Echos – Le Parisien promotes a culture of diversity and inclusion, actively supporting the employment of individuals with disabilities and striving for a responsible society.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.