Groupe Les Échos-Le Parisien Qualitative Research Director – Beauty/Luxury

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Location
ParisÎle-de-FranceFrance
Posted
Jul 1, 2025

About Groupe Les Échos-Le Parisien

OpinionWay, established in March 2000 in France, is a trailblazer in the digitalization of marketing and opinion research. As part of the Groupe Les Echos Le Parisien, OpinionWay is renowned for its innovative approaches in qualitative and quantitative studies, serving clients across the globe from its bases in France, Morocco, Poland, and Côte d'Ivoire. The company is a proud member of Esomar and holds the ISO 20252 certification from AFNOR since 2009, with a Silver rating from EcoVadis for its environmental and social performance.

Join OpinionWay in Paris as a Qualitative Research Director in the beauty and luxury sectors. Lead innovative research projects with a global impact.

Role & Responsibilities

  • Lead the commercialization and execution of qualitative research studies in the beauty and luxury sectors, both domestically and internationally.
  • Manage a portfolio of clients, developing and presenting tailored research proposals.
  • Oversee the entire research process, including qualitative fieldwork, analysis, and presentation of findings.
  • Collaborate with specialized teams, including quantitative research and social media analytics, to deliver comprehensive insights.
  • Drive innovation within the company’s research methodologies.

Qualifications

  • Master's degree in Marketing, Communication, or related fields such as social sciences, semiotics, or business.
  • Minimum of 6-8 years of experience in a marketing research institute, particularly in beauty and luxury sectors.

Skills

Proficiency in various qualitative research methodologies, including face-to-face interviews, focus groups, and online research. Strong analytical and synthesis skills. Excellent communication and presentation abilities in both French and English. Advanced proficiency in Microsoft Office, especially PowerPoint. Ability to work collaboratively with cross-functional teams.

Experience

Minimum of 6-8 years in a marketing research institute, with a focus on beauty and luxury sectors.

Education

Master's degree in Marketing, Communication, or related fields.

Workplace

This position is based in Paris, Île-de-France, France, within easy reach of Paris.

Compensation

€50,000 to €70,000, depending on experience and qualifications.

Benefits

Competitive salary with opportunities for career advancement within a dynamic and innovative company.

Culture

OpinionWay fosters a culture of innovation and agility, encouraging employees to contribute to the development of cutting-edge research methodologies. The company values collaboration, diversity, and a commitment to environmental and social responsibility.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.