Groupe Les Échos-Le Parisien Junior Audience Project Manager (Digital Marketing) - Internship

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Location
ParisÎle-de-FranceFrance
Department
E-Commerce, Digital & Data Analytics
Industry
Media, Art & Cultural Institutions
Posted
Apr 12, 2026

About Groupe Les Échos-Le Parisien

Groupe Les Echos Le Parisien is a major French news media group operating national titles and digital properties, including Les Echos, Les Echos Entrepreneurs and Investir. The group combines editorial rigour with a growing digital product portfolio to reach readers across apps, social platforms and newsletters.

Groupe Les Echos Le Parisien — Paris: Internship for Junior Audience Project Manager (Digital Marketing) to support newsletters, video performance and audience growth.

Role & Responsibilities

  • Contribute to the distribution and promotion of editorial content across digital channels (newsletters, emailings, push notifications, social networks, site and apps) and help optimise reach and engagement.
  • Manage and evolve the group’s newsletters: select content, supervise routage, monitor delivery and engagement metrics, and propose actions to increase retention and opening rates.
  • Monitor video performance across site, YouTube and social platforms; produce regular performance reports and formulate editorial and publishing recommendations to increase visibility and engagement.
  • Produce weekly and ad-hoc reporting for editorial teams, synthesise KPI trends and translate data into concrete actions to recruit and retain readers, listeners and subscribers.
  • Collaborate closely with journalists and editorial teams to design audience-first distribution strategies and support campaign execution across multiple platforms.

Qualifications

  • Currently enrolled in a Master’s programme (business school or university) in marketing, communications, journalism or a related discipline.
  • Strong written and verbal communication skills and genuine interest in media and current affairs.
  • Analytical mindset with comfort handling quantitative data; ability to translate metrics into actionable recommendations.
  • Proactive, curious and able to work collaboratively with editorial teams in a fast-paced digital environment.
  • Good command of Excel; prior exposure to newsletter and video performance workflows is an asset.

Skills

Excel YouTube newsletters emailing (routage) KPI analysis video performance tracking social media platforms

Experience

Entry-level / beginner. Internship targeted at current Master’s students or recent graduates with a first exposure to digital media, newsletters or video analytics.

Education

Currently enrolled in a Master’s degree (business school or university) in marketing, communication, journalism or equivalent.

Workplace

This position is based in Paris, Île-de-France, France.

Culture

The group combines traditional newsroom values with a digitally driven, data-informed approach to audience growth. Teams work collaboratively with editorial staff to design distribution strategies and iterate quickly on content and formats to maximise reach.

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