Boucheron Marketing & Communication Director, Middle East

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Location
DubaiDubaiUAE
Posted
Jan 27, 2025

About Boucheron

Maison Boucheron, established by Frédéric Boucheron in 1858, stands as a paragon of excellence in the realms of Jewelry, High Jewelry, and Watchmaking. As part of a prestigious conglomerate, the brand continues to innovate and redefine luxury, maintaining its legacy of visionary design and craftsmanship. Boucheron offers a dynamic and inclusive workplace, fostering creativity and excellence among its employees.

Join Boucheron in Dubai as the Marketing & Communication Director for the Middle East. Lead strategic initiatives in a luxury brand environment.

Role & Responsibilities

  • Develop and implement a comprehensive Marketing & Communication strategy for the Middle East, aligning with regional and global objectives.
  • Conduct market analysis to identify opportunities for brand visibility and growth.
  • Oversee product marketing, merchandising, and communication campaigns, ensuring alignment with brand guidelines.
  • Manage media planning, content creation, and PR activities to enhance brand image.
  • Coordinate trade marketing and events to drive traffic and support sales.
  • Manage the Middle East Marketing & Communication team, setting clear objectives and fostering professional development.
  • Monitor and manage the communication budget, ensuring financial efficiency.

Qualifications

  • Strong knowledge of Middle Eastern culture and fluency in Arabic.
  • Minimum 15 years of experience in branding, marketing, and communication, with at least 5 years in the Middle East.
  • Proven managerial experience, ideally within the luxury or fashion industry.
  • Proficiency in developing and executing communication strategies.
  • Fluency in English and Arabic; French is advantageous.
  • Degree in communication, marketing, or business management.

Skills

Strategic planning and organizational skills. Strong leadership and team management abilities. Excellent communication and presentation skills. Customer-oriented with a strong business acumen.

Experience

A minimum of 15 years in branding, marketing, and communication roles, with at least 5 years of experience in the Middle East market, preferably within the luxury or fashion industry.

Education

Bachelor's degree in communication, marketing, or business management.

Workplace

The role is situated in Dubai, Dubai, UAE — conveniently close to Dubai.

Benefits

The position offers a comprehensive benefits package, including opportunities for professional growth and development within a leading luxury brand.

Culture

Boucheron fosters an inclusive and diverse workplace culture, emphasizing gender parity and equal opportunities. The company values the richness of diverse perspectives and backgrounds, creating an environment where employees can thrive and reach their full potential.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.