Moët Hennessy Customer Marketing Manager

About Moët Hennessy

Moët Hennessy, a distinguished member of the LVMH Group, stands as a beacon of luxury in the realm of wines, champagnes, and spirits. As an employer, Moët Hennessy offers a unique opportunity to be part of a diverse and passionate workforce that spans generations and embodies a rich tapestry of roles and capabilities. The company is committed to fostering a sustainable legacy through its global initiative, Living Soils Living Together, and provides a platform for employees to unlock their potential across its 27 Maisons and the expansive reach of LVMH.

Role & Responsibilities

• Lead the implementation and execution of activations in the On-Premise channel across the Moët Hennessy portfolio, ensuring alignment with sales teams and adherence to budget and targets.
• Drive profitability through BTL investments, enhancing volume growth and meeting bottom-line objectives for flagship accounts.
• Assist brand teams in developing and executing Plug and Play programs to maximize channel reach and business value.
• Coordinate with brand teams to secure merchandise and creative assets for activation campaigns and customer marketing needs.
• Collaborate with marketing, sales, and production teams to deliver timely and complete activations for Imagery customers.
• Support customer conferences, trade shows, and tastings as necessary.
• Plan, deploy, and measure off-trade VAPs, new innovations, and GWPs.
• Build strong relationships with the Moët Hennessy sales team to translate core brand strategies into effective activation solutions.
• Provide detailed analysis and regular reporting on channel activation initiatives and brand activation programs to manage ROI.
• Lead execution agencies to ensure excellence in ground-level activations.
• Manage activation campaign budgets, keeping customer teams informed of performance tracking and maintaining strong A&P tracking methods.
• Challenge activation program expenditures to ensure efficiency and effectiveness in reaching defined goals and measurement criteria.
• Manage third-party agencies to deliver superior execution and represent the brand in line with global guidelines and luxury positioning.
• Assist the Marketing Team in preparing and implementing Brand Plans and Maison Business Reviews where channel activity and investment are required.

Qualifications

• Minimum 5-7 years of customer marketing experience, with exposure to key accounts and retail sales in the luxury sector.
• Experience with an international fast-moving consumer goods company.
• Appreciation and experience in the luxury goods market.
• Understanding of the wine and spirit market is preferable.

Skills

Experience

Minimum of 5 years in customer marketing, particularly in luxury sales and below-the-line execution.

Education

Marketing Degree or Business Degree with a Marketing elective.

Workplace

Benefits

Moët Hennessy offers a hybrid working mode, allowing flexibility and a balance between professional and personal life.

Culture

The culture at Moët Hennessy is defined by a spirit of conquest, elegance, and epicureanism. The company values integrity and sharing, fostering an environment where creativity is unleashed and employees are inspired to contribute to a sustainable legacy. The workplace is dynamic and inclusive, encouraging collaboration and innovation across its global community.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.