Fresh Director of Global Marketing and Communications

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Location
New YorkNew YorkUSA
Posted
Jan 20, 2026

About Fresh

Fresh, a distinguished name in the luxury beauty sector, is part of the esteemed LVMH group, renowned for its dedication to excellence and innovation. With a global presence, Fresh offers a comprehensive lifestyle line that encompasses skincare, lip care, body care, and fragrance. As an employer, Fresh is committed to creating an inspiring and inclusive work environment that encourages creativity and professional growth, supported by world-class benefits and opportunities for development within the expansive LVMH network.

Join Fresh in New York City as a Director of Global Marketing and Communications. Lead innovative marketing strategies within the luxury beauty sector, part of the renowned LVMH group.

Role & Responsibilities

  • Develop and implement global and localized marketing strategies to enhance market share.
  • Create consumer personas and journey maps to optimize engagement across channels.
  • Design a comprehensive 3-year marketing calendar incorporating product launches and promotional events.
  • Lead global campaigns, collaborating with creative teams to ensure effective asset development and deployment.
  • Analyze market trends and consumer insights to maintain category leadership.
  • Coordinate with international partners to tailor marketing strategies to regional needs.
  • Oversee media, advertising, and promotional strategies to maximize ROI.
  • Manage content creation and distribution across various platforms.
  • Collaborate with regional teams to develop events and partnerships.
  • Support influencer strategy and trade marketing initiatives.

Qualifications

  • 10-12+ years of experience in digital marketing, brand marketing, or strategy.
  • Proven knowledge of the global beauty industry and retail marketing.
  • Experience working with international teams and managing complex marketing plans.
  • Strong analytical skills with experience in KPI development and campaign performance measurement.

Skills

Strategic thinking and problem-solving abilities. Excellent communication and interpersonal skills. Proficiency in MS Office, particularly Excel, Word, and PowerPoint. Ability to lead cross-functional teams and influence decision-making. Strong organizational and time management skills. Creative and proactive approach to challenges.

Experience

Minimum 10 years of experience in digital marketing, brand marketing, or strategy, preferably within the beauty industry.

Education

Bachelor's degree in Marketing, Business, or a related field.

Workplace

The role is situated in New York, New York, USA — conveniently close to New York City.

Compensation

The salary range for this role is $160,000 - $210,000 USD.

Benefits

Comprehensive benefits package including health care, retirement plans, paid time off, and exclusive LVMH perks and discounts. Additional support for mental health, fertility, and family planning is provided.

Culture

Fresh fosters a culture of inclusivity and innovation, celebrating diversity and encouraging employees to feel valued and heard. The company promotes a collaborative environment where creativity and strategic thinking are paramount, supported by robust training and development opportunities.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.