Officine Panerai CRM and Client Experience Manager

Singapore • Singapore

Wednesday, February 12, 2025

Panerai, a distinguished name in luxury watchmaking, was established in Florence in 1860. Originally serving the Italian Navy with precision instruments, Panerai's designs, such as the Luminor and Radiomir, remained classified under the Military Secrets Act until the brand's acquisition by the Richemont Group in 1997. Today, Panerai seamlessly blends Italian design with Swiss horological expertise, crafting its movements and watches in Neuchâtel. The brand's timepieces are distributed globally through an exclusive network of boutiques and distributors, offering a unique opportunity for professionals to join a legacy of innovation and craftsmanship.

1. Develop and manage the CRM strategy for the Southeast Asia and Oceania region across all channels, including Retail, Wholesale, and Ecommerce, to enhance client recruitment, retention, and satisfaction.
2. Collaborate with commercial teams to plan and execute strategies for new client recruitment and key client engagement.
3. Work with cross-functional teams and external partners to ensure consistent and meaningful client experiences.
4. Partner with the Managing Director and Commercial team to set and track clienteling targets supporting business strategy.
5. Analyze client data to derive insights and propose action plans to meet retail KPIs.
6. Organize meetings to share CRM results and action plans with retail teams.
7. Manage client segmentation and ensure compliance with privacy laws.
8. Develop and execute a calendar of boutique activations to increase foot traffic and client appointments.
9. Guide retail ambassadors in clienteling activities and propose relevant tools for engagement.
10. Recommend client acquisition opportunities with new brand partners.
11. Provide guidelines for client outreach campaigns and manage customer inquiries.
12. Monitor data capture rates and ensure accurate reporting.
13. Develop guidelines for gifting and client treatment, manage inventory, and coordinate client experiences.

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Minimum of 5 years of experience in CRM and Client Experience.
3. Proficiency with CRM software such as Salesforce, Looker, and Medallia.

1. Entrepreneurial spirit with adaptability to fast-paced environments.
2. Analytical skills with attention to detail and ability to derive actionable insights.
3. Client-centric mindset with a passion for delivering exceptional experiences.
4. Strong project management and organizational skills.
5. Proficiency in MS Office.
6. Experience in the luxury retail industry is advantageous.
7. Fluency in English, Mandarin, and a local dialect or SEAO language is a plus.

A minimum of 5 years of proven experience in CRM and Client Experience, preferably within the luxury retail sector.

Bachelor’s degree in Marketing, Business, or a related field.

Opportunity to work in a collaborative, growth-focused environment with room for professional development within the Group.

Panerai fosters a culture of innovation and continuous improvement, valuing collaboration and growth. The brand offers an environment where professionals can thrive and contribute to a legacy of excellence in luxury watchmaking.