Montblanc Marketing Director

Mexico City • Mexico

Friday, January 10, 2025

Montblanc, a distinguished name in the luxury goods sector, is renowned for its exquisite craftsmanship and timeless elegance. As part of the Richemont Group, Montblanc benefits from the global reach and resources of one of the world's leading luxury conglomerates. The brand is committed to fostering a dynamic and innovative work environment where creativity and excellence are at the forefront.

1. Develop and implement strategic marketing plans in alignment with headquarters guidelines to attract and retain customers.
2. Oversee the annual advertising campaign briefing to the media agency, ensuring alignment with communication and product launch strategies.
3. Provide media plan recommendations to enhance public relations efforts.
4. Negotiate media pricing and define media plan positions and editorial calendars.
5. Formulate and execute the annual PR strategy for the Mexican and LATAM markets, including local and international events, influencer partnerships, and public relations initiatives.
6. Analyze sales reports to identify commercial needs and develop action plans.
7. Cultivate strong relationships with editors and bloggers in Mexico and LATAM to promote the brand.
8. Pursue new media partnerships.
9. Design and implement the annual PR events strategy for the Mexican and LATAM markets, collaborating with the Regional PR & Event team.
10. Ensure brand image consistency and quality across all events.
11. Maximize event ROI through effective press and social media coverage.
12. Manage the Regional PR team and oversee the consignment process.
13. Oversee the annual PR budget, including international events, gifts, influencer engagements, and local PR events.
14. Develop and implement marketing plans for LATAM, including CRM, activations, and events.
15. Implement 360-degree strategies for each brand launch in collaboration with VM, PR, TRADE, and CRM teams.
16. Ensure correct implementation and maintenance of merchandising and display elements in each design concept.

1. Bachelor's degree in marketing or communication.

1. Entrepreneurial mindset
2. Team-building spirit
3. Proactivity
4. Analytical skills and goal-setting
5. Proficiency in Word, Excel, PowerPoint, and Access
6. Fluency in English and Spanish; German is a plus

A minimum of 5 years of experience in the luxury business or a related field, with 5 to 8 years in communication roles.

Bachelor's degree in marketing or communication.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Montblanc fosters a culture of innovation and excellence, encouraging employees to push boundaries while maintaining the brand's heritage of luxury and sophistication. The workplace is collaborative, with a strong emphasis on creativity and professional growth.