Chanel Brand Communications Analytics Manager

Hong Kong • China

Friday, February 27, 2026

Chanel, a prestigious name in luxury fashion, is renowned for its timeless elegance and innovative spirit. As part of the global luxury conglomerate, Chanel offers a dynamic work environment where creativity and excellence are at the forefront. The brand is committed to fostering a culture of inclusivity and personal growth, ensuring that each team member can contribute to the collective success of the organization.

1. Develop and align brand impact measurement KPIs across POE practices and platforms.
2. Collaborate with CHANEL Asia AD operations for media format and performance reviews.
3. Support POE communications communities through webinars, workshops, and seminars.
4. Partner with business divisions to drive KPI benchmarks and evaluate communication activities.
5. Participate in global guideline discussions and advise on market adaptations.
6. Consolidate and share strategic topics with stakeholders to generate insights for planning.
7. Manage the CHANEL media agency partnership for strategic feedback and partnership reviews.
8. Develop and implement media dashboards and analytics frameworks.
9. Enforce media policies and guidelines to ensure alignment with global standards.
10. Lead audits and assessments of media activities for continuous improvement.

1. In-depth knowledge of media and social media platforms in North Asia.
2. Advanced analytics and insight generation capabilities.
3. Experience in communications, PR, luxury events, social media, or influencer marketing.
4. Strong analytical and data interpretation skills.
5. Excellent communication, collaboration, and project management skills.

1. Expertise in traditional, digital, and social media strategies.
2. Ability to translate complex media data into actionable insights.
3. Strong presentation skills and ability to articulate ideas convincingly.
4. Proven ability to lead tasks and project teams.

Previous experience in communications, PR, luxury events, social media, or influencer marketing, with a focus on North Asian markets.

Bachelor's degree in Communications, Marketing, or a related field.

Chanel offers a collaborative partnership with leadership, exposure to dynamic digital platforms, and the opportunity to shape the brand's communication strategies.

Chanel is dedicated to creating an inclusive culture that nurtures personal growth and values the uniqueness of each individual. The brand encourages diversity, complementarity, and effectiveness within its teams, fostering a non-hierarchical environment where innovation thrives.