Burberry Assistant Store Director

Burberry, a storied name in luxury fashion, is renowned for its commitment to creativity and innovation. As part of a global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where diverse talents are nurtured and empowered. The brand is dedicated to sustainability and community engagement, driving positive change within the industry.

1. Support the Store Director in leading and developing a diverse team to achieve sales, service, and operational excellence.
2. Act as a day-to-day leader on the shop floor, setting standards for client experience and sales performance.
3. Provide real-time coaching and feedback to team members to enhance capability and drive continuous improvement.
4. Assist in identifying and nurturing internal talent, supporting succession planning and career progression.
5. Lead onboarding and integration of new team members.
6. Deputise for the Store Director when required, ensuring continuity of leadership and decision-making.
7. Champion the Burberry Experience on the shop floor, ensuring every client receives a personalized and memorable journey.
8. Manage client flow and floor coverage to maximize service standards and minimize wait times.
9. Partner with the Store Director to deliver training and briefings that reinforce luxury service and clienteling best practices.
10. Build strong relationships with clients and support team members in developing their own client books and loyalty.
11. Ensure visual merchandising and in-store presentation reflect the brand’s identity and seasonal campaigns impeccably.
12. Support the Store Director in driving sales, profitability, and KPIs to exceed targets.
13. Take ownership of designated product categories or initiatives, analyzing performance and implementing actions to maximize results.
14. Collaborate with the Store Director and wider teams on commercial initiatives, events, and clienteling activities.
15. Contribute insights on local market trends and competitor activity to inform business decisions.
16. Support the Store Director in ensuring all store operations comply with brand policies, procedures, and legal requirements.
17. Oversee daily operational routines including inventory management, loss prevention, and stock integrity.
18. Resolve customer issues effectively and escalate where appropriate.
19. Assist with opening and closing procedures, ensuring security, POS accuracy, and operational readiness.
20. Drive use of digital tools and resources to enhance team communication and client experience.

1. Significant experience in a retail management or supervisory role, ideally within luxury fashion or premium retail.

1. Proven ability to coach and develop high-performing teams in a fast-paced environment.
2. Strong understanding of luxury client expectations and the art of clienteling.
3. Commercially aware with the ability to analyze performance and identify growth opportunities.
4. Excellent communication, interpersonal, and problem-solving skills.
5. Ability to act strategically and operationally while role-modelling brand values.

Significant experience in a retail management or supervisory role, ideally within luxury fashion or premium retail.

Burberry offers a comprehensive benefits package, including opportunities for career advancement and professional development within a globally recognized luxury brand.

Burberry fosters a culture of creativity and inclusivity, where diverse talents are celebrated and empowered. The brand is committed to sustainability and community engagement, creating a positive impact within the industry and beyond.