Bvlgari Senior External Relations Specialist

Bulgari, part of the esteemed LVMH Group, is renowned for its exquisite craftsmanship and luxurious products, particularly in the realms of watches and jewelry. As an employer, Bulgari offers a dynamic and sophisticated work environment, where innovation and tradition blend seamlessly to create an inspiring atmosphere for its employees.

1. Monitor Bulgari Watch exposures and ranking, and study competitors' exposures and ranking.
2. Achieve frequent, timely, and positive media coverage across all available media and KOLs.
3. Engage, cultivate, and manage press relationships to ensure coverage about Bulgari products and special events.
4. Regularly gather with watch editors and KOLs to share the latest news of Bulgari.
5. Respond to media requests in a timely manner with effective materials.
6. Maintain a close relationship with Landlord PR/MKT team to support sales.
7. Exercise judgment to prioritize media opportunities and prepare supporting materials.
8. Manage content to feed to landlords and control released materials on public media.
9. Translate and proofread press releases as assigned.
10. Manage media shooting procedures in cooperation with agencies, stores, logistics, and security companies.
11. Take responsibility for day-to-day activities of the communications function, including research, planning, implementation, and evaluation of PR activities.
12. Ensure personal compliance with company policies and procedures.
13. Maintain close relationships with celebrity agencies and evaluate movie and TV placement opportunities.
14. Support local events and ensure efficient execution of plans.
15. Create event materials in collaboration with vendors and the Event team.
16. Accompany management on speaking engagements or interviews with media at events.
17. Identify challenges and emerging issues faced by Bulgari and develop appropriate strategies to address them.
18. Develop communication reports and collateral materials, managing relationships with associated suppliers.

1. Bachelor's degree or above in Business Administration, Media Development, or a related field.
2. Native in Chinese and proficient in English; a third language is welcomed.
3. Winning PR/feature writing skills in Chinese.
4. Ability to ride on digital and social trends.

1. Microsoft Office Word
2. Excel
3. PowerPoint

Proven experience in public relations and feature writing, with a strong ability to engage with digital and social media trends.

Bachelor's degree or above in Business Administration, Media Development, or related subject.

Bulgari fosters a culture of excellence and creativity, where employees are encouraged to innovate and contribute to the brand's legacy of luxury. The company values diversity and collaboration, creating a vibrant workplace that celebrates both individual and collective achievements.