Bvlgari Press, Influence & Media Manager

Paris • France

Friday, May 16, 2025

Founded in 1884, the Italian jeweler Bvlgari has established itself as a symbol of Italian excellence and is one of the leading entities in the luxury sector. With the pioneering spirit and success of the Bulgari family, the brand now operates on the international stage. Its roots in jewelry and watchmaking extend to perfumes, accessories, and hospitality. Bvlgari is part of the LVMH Group, a global leader in luxury, which offers a dynamic and innovative work environment.

1. Develop and animate the PR communication strategy.
2. Enhance brand awareness and media coverage in France, Belgium, and Monaco across all brand categories (excluding Perfume and Hotel).
3. Maintain daily relations with key offline and online media.
4. Manage publications, interviews, and brand stories.
5. Coordinate press trips, showroom events, and product presentations to the press and Key Opinion Leaders (KOLs).
6. Organize and manage press events and photo shoots, including logistics, security, and budget tracking.
7. Draft and create communication tools such as press releases and newsletters.
8. Update and maintain press files.
9. Develop and execute influencer and celebrity activations.
10. Manage and coordinate Red Carpet events.
11. Increase brand visibility on social media.
12. Analyze performance metrics, budget, and media impact for the Direction, headquarters, and LVMH Group.
13. Manage and track Press and Communication Objectives (PCOs).
14. Oversee press stock and product trafficking.
15. Manage inventory and budget for all Press & Influence activities.
16. Contribute to the creation of global strategies (annual and three-year plans).
17. Execute media plans for offline, online, and out-of-home channels in collaboration with media agencies.
18. Support the deployment of digital activities, ensuring integration and relevance.
19. Manage and coordinate special projects.
20. Order various media assets.
21. Adhere to budget guidelines and monitor daily budget.
22. Conduct media monitoring and continuously seek innovation.

1. Advanced degree in business or communication or equivalent.
2. Minimum of 5 years of experience in a similar role within the luxury sector.

1. Creativity and excellence in execution and organization.
2. Teamwork and collaborative spirit.
3. Rigor, agility, and flexibility.
4. Ability to manage multiple projects and strong initiative.
5. Fluency in English is mandatory; Italian is a plus.
6. Proficiency in Microsoft Office Suite.

A minimum of 5 years in a similar role within the luxury industry is required.

Advanced degree in business or communication or equivalent.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Bvlgari, as part of the LVMH Group, fosters a culture of excellence, enthusiasm, and passion. The work environment is dynamic, innovative, and collaborative, encouraging employees to thrive and contribute to the brand's legacy of luxury and craftsmanship.