Alfred Dunhill Global Head of VIP, Community and Events

London • UK

Thursday, April 3, 2025

Alfred Dunhill, a distinguished name within the luxury lifestyle sector, is renowned for its commitment to excellence and innovation in menswear fashion. As a part of the Richemont Group, a global leader in luxury goods, Dunhill benefits from a rich heritage and a strong network within the industry. The brand is dedicated to crafting exceptional experiences and products that resonate with its discerning clientele.

1. Execute and plan innovative VIP and community engagement strategies aligned with Dunhill's brand vision and business objectives.
2. Leverage collaboration opportunities with the Global Head of PR to enhance brand visibility and positioning within luxury markets.
3. Proactively build and nurture relationships with key VIP clients, influencers, and industry leaders to enhance brand loyalty and advocacy.
4. Curate personalized experiences for VIP clientele, ensuring exceptional service at all interactions, from private appointments to exclusive events.
5. Lead the conceptualization, planning, and execution of high-profile events, including product launches, client and press/community dinners, and brand activations.
6. Collaborate with external vendors, artists, and cultural institutions to create unique, memorable experiences that align with Dunhill's brand identity.
7. Design and implement community engagement programs that foster a sense of belonging among Dunhill clients and stakeholders.
8. Develop partnerships with cultural, artistic, and fashion institutions to enhance brand recognition and community involvement.
9. Utilize an extensive network within the luxury lifestyle sector to identify potential opportunities for collaboration, partnerships, and brand ambassadorships.
10. Act as a brand ambassador at industry events, representing Dunhill and building relationships that further the brand’s reach and influence.
11. Monitor and analyze the effectiveness of VIP and community initiatives, using metrics to inform strategy and improve future engagements.
12. Prepare detailed reports for senior management on engagement metrics, event performance, and strategic insights.
13. Monitor budgets for all events and VIP/Community activations, ensuring no overspend.
14. Work closely with all regional heads across their VIP and events strategy, ensuring timely feedback delivery.

1. Proven track record in VIP relations and event management within the luxury sector.
2. Extensive network within the menswear fashion scene, as well as film, sports, arts, and hospitality industries.

1. Strategic planning and execution
2. Relationship building and networking
3. Event management and coordination
4. Budget management
5. Performance analysis and reporting

Significant experience in a similar role within the luxury fashion or lifestyle industry, with a focus on VIP relations and event management.

Bachelor's degree in Marketing, Business, or a related field.

Competitive benefits package including health insurance, retirement plans, and exclusive employee discounts.

Alfred Dunhill fosters a workplace culture that values diversity, empathy, and integrity. The brand is committed to nurturing untapped potential and encourages a spirit of collegiality and solidarity among its employees. The company places a strong emphasis on caring for the world and the communities it serves.