TAG Heuer Marketing & Communications Project Manager

TAG Heuer is a Swiss watchmaker renowned for avant‑garde design and technical innovation, with a strong association to sport and motorsport culture. The Maison operates within the LVMH group and balances heritage craftsmanship with contemporary, performance‑driven brand positioning across global markets.

1. Design and execute the 360° marketing plan for France & BeLux in alignment with global guidelines to drive brand awareness, customer acquisition, traffic and profitable sell‑out.
2. Define and oversee omnichannel media strategy: brief agencies, coordinate production partners, allocate media touchpoints and optimise campaign performance and learnings.
3. Manage end‑to‑end activations with retail partners (COOP plan), including e‑merchandising, assortment, brand placements and social media visibility.
4. Orchestrate regional event and sponsorship activations (including ongoing Porsche partnership), ensuring flawless delivery and local relevance.
5. Own brand image and content on .COM, implement CRM tools and newsletters (global + local), manage store locator and optimise e‑commerce traffic and conversion.
6. Control marketing, media and event budgets; track ROI and report on performance metrics to headquarters and local stakeholders.
7. Collect and analyse customer insights, market trends and competitor activity to inform tactical recommendations and 360° concepts.
8. Act as primary liaison between TAG Heuer headquarters and the local market: consolidate reporting, adapt global plans, and surface growth opportunities.
9. Recruit, onboard and line‑manage the marketing intern; contribute to team development and knowledge sharing.

1. Master's degree in Marketing, Communications or Business Development (or equivalent).
2. Minimum 3 years' experience in a marketing role, preferably in operational/activation marketing.
3. Entrepreneurial, hands‑on mentality with a strong sense of ownership and adaptability.
4. Excellent interpersonal skills, collaborative mindset and proven stakeholder management.
5. Highly organised, solution‑oriented, rigorous with keen attention to detail while maintaining a strategic view.
6. Strong verbal and written communication skills in French and English.
7. Prior experience in watchmaking/luxury and a genuine interest in automotive partnerships are advantageous.
8. Digital marketing expertise is a plus.

1. CRM
2. WhatsApp (for CRM/partner messaging)
3. e‑merchandising
4. store locator management
5. newsletter creation
6. media agency briefing
7. media planning
8. budget management
9. ROI analysis
10. social media strategy
11. e‑commerce optimisation
12. event activation & sponsorship management
13. reporting & insights
14. stakeholder management

Minimum 3 years in a marketing function with proven experience in executing omnichannel campaigns, managing budgets and liaising with creative and media agencies. Experience in luxury, watchmaking or automotive partnerships is a strong advantage.

Master's degree in Marketing, Communications, or Business Development (or equivalent).

TAG Heuer combines Swiss precision with a progressive, performance‑led identity; the workplace is entrepreneurial, fast‑paced and collaborative, valuing creativity, precision and commercial rigor. As part of LVMH, the brand offers the dynamism of a global luxury group while preserving a strong, sporty brand spirit.