Swatch Group Retail and Wholesale Trainer
The Swatch Group is a Swiss multinational leader in the production and marketing of finished watches, encompassing a portfolio of luxury and accessible brands including Longines. The Swatch Group (Italia) S.p.A. is the Group's Italian subsidiary, combining corporate headquarters functions in Milan with a nationwide network of corporate stores and boutiques to support marketing, sales and after-sales service.
- Design, develop and deliver product, sales and clienteling training programmes for Longines retail and wholesale teams across Italy.
- Create and maintain training materials, e-learning modules and assessment tools that reflect brand positioning, product knowledge and customer experience standards.
- Coordinate with brand, regional and corporate stakeholders to align training content with product launches, collections and commercial initiatives.
- Assess trainee performance through evaluations and store observations; deliver coaching and corrective action plans to raise retail KPIs and wholesale partner capability.
- Support boutique and corporate store openings, wholesale onboarding and merchandising/set-up to ensure consistent brand presentation and service standards.
- Monitor training effectiveness and produce regular reports and recommendations to senior management to improve learning outcomes.
- Proven ability to design and deliver training in retail and wholesale environments, ideally within luxury watches, jewellery or premium fashion.
- Strong commercial acumen with experience translating product knowledge into sales behaviour and measurable retail performance.
- Excellent presentation, facilitation and coaching skills; comfortable delivering to small and large audiences and to management-level stakeholders.
- Mobility and flexibility to travel to boutiques and wholesale partners across Italy; readiness to support weekend or evening activities as required.
- Bachelor’s degree in business, marketing, hospitality, education or a related discipline, or equivalent professional experience; certifications in L&D or training facilitation are advantageous.
- Fluent Italian and professional command of English to operate in cross-border, brand and corporate contexts.
Several years (typically 3–6+) of hands-on experience in retail learning & development, merchandising training or store operations within the luxury watch, jewellery or premium retail sector; demonstrable success improving sales performance through targeted training interventions.
Bachelor’s degree in business, marketing, hospitality, education or equivalent; professional certification in training/learning & development preferred.
This position is listed in Milan, Lombardy, in Italy. Swatch Group is actively recruiting for this and 1,082 other open jobs in Italy.
The Swatch Group cultivates a culture that balances longstanding horological craftsmanship with commercial dynamism. Employees operate within entrepreneurial, cross-brand teams where product excellence, customer-centric service and continuous learning are prioritised.
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