Prada Group Performance Media Specialist

The Prada Group, a paragon of luxury fashion, was established in 1913 and has since become synonymous with excellence and innovation. Operating in over 45 countries, the Group encompasses prestigious brands such as PRADA, Miu Miu, Versace, Church’s, Car Shoe, and Luna Rossa. With a diverse workforce representing over 100 nationalities, the Prada Group is a global leader in the luxury sector.

1. Develop and execute SEM strategies in alignment with the overall marketing calendar.
2. Collaborate with internal and external teams to manage creative assets and copy for SEM campaigns.
3. Ensure accurate implementation of ad creatives, product feeds, and tracking parameters, and monitor campaign performance daily.
4. Generate weekly and monthly performance reports, providing actionable insights and recommendations.
5. Identify opportunities for optimization and propose new features to enhance channel performance.

1. Minimum of 3 years of experience in a similar role.
2. Bachelor’s degree in Marketing, Communications, Digital Management, or Advertising.

1. Strong understanding of performance marketing tools and platforms.
2. Proven track record in managing ROI-driven and conversion-focused ecommerce campaigns.
3. Excellent knowledge of SEM tools and platforms.
4. Well-organized, detail-oriented, and analytical thinker with strong problem-solving skills.
5. Fluent in both Italian and English (C1 level minimum).

A minimum of 3 years in a similar role, with a proven track record in managing ROI-driven and conversion-focused ecommerce campaigns.

Bachelor’s degree in Marketing, Communications, Digital Management, or Advertising.

The position offers the opportunity to work in a creative and international environment, fostering professional growth and development. The Prada Group promotes an inclusive work environment with equal opportunities for all candidates.

The Prada Group values talent and passion, fostering a creative and international work environment. The company is committed to inclusivity and diversity, ensuring equal opportunities and a respectful workplace for all.