Prada Communications Manager

Prada is an Italian luxury house within the Prada Group, internationally recognised for its heritage, craftsmanship and progressive design. The Group operates globally across fashion, leather goods and accessories, and is known for a creative, multidisciplinary approach to brand building.

1. Develop and execute regional public relations strategies to maximise brand visibility and alignment with global brand direction from the Italian head office.
2. Build, nurture and manage long-term relationships with fashion, lifestyle and trade media across the territory to secure editorial coverage.
3. Operate and curate the showroom and manage sample logistics to optimise press access and editorial use.
4. Respond to and manage all press enquiries, ensuring timely, consistent and brand-aligned messaging.
5. Plan, coordinate and deliver PR events and activations, overseeing logistics, vendor management and on-site execution.
6. Identify and coordinate celebrity and influencer dressing opportunities that elevate brand perception.
7. Supervise photoshoots and prepare editorial reports and coverage analyses for senior stakeholders.
8. Coordinate fashion show invitations and related communications for press and VIP guests.

1. Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline (or equivalent professional experience).
2. Proven track record in fashion or luxury brand PR, preferably with in-house experience handling a major brand.
3. Strong network and demonstrable media relationships within the local market and wider region.
4. Excellent organisational skills with experience managing showrooms, samples and event logistics.
5. Able to work across time zones and align local activity with directives from international headquarters.

1. Media relations
2. Event planning and coordination
3. Showroom and sample management
4. Press enquiry handling
5. Editorial reporting and coverage analysis
6. Celebrity/influencer dressing coordination
7. Photoshoot supervision
8. Stakeholder management

Typically 5+ years of progressive experience in public relations or communications within the luxury fashion sector, with hands-on responsibility for media relations, events and editorial delivery. Experience working with regional briefs or reporting to a global HQ is strongly preferred.

Bachelor’s degree in Communications, Public Relations, Marketing or related field, or equivalent professional experience.

Prada fosters a creative, international workplace driven by craftsmanship, innovation and design excellence. The company values talent and professional growth and promotes an inclusive environment that seeks diverse perspectives and equal opportunity.