Regional CRM Manager

Parfums Christian Dior is a leading luxury brand within the perfumes and cosmetics sector, known for its innovative and high-quality products. The company operates globally, with a strong presence in the Asia Pacific region.

1. Develop and implement regional CRM strategy aligned with business objectives
2. Partner with marketing, retail, and e-business teams to drive integrated customer strategy
3. Lead the regional transformation and implementation of the new loyalty program
4. Evaluate and optimize customer engagement initiatives across all channels
5. Create private client strategy and develop client engagement plan and recruitment
6. Identify and standardize best practices across markets for continuous improvement
7. Orchestrate the transition and launch of the revamped loyalty program across markets
8. Drive change management and stakeholder alignment for program transformation
9. Oversee regional membership program implementation and enhancement
10. Lead the development and execution of client communication action plan
11. Manage cross-functional initiatives with Central team and local markets
12. Support market top client events planning and execution
13. Design and implement advanced customer segmentation strategies
14. Architect new loyalty program frameworks and operational processes
15. Guide system integration and migration for the new loyalty ecosystem
16. Drive continuous improvement of targeting and engagement methodologies
17. Lead markets through technical transitions and capability building
18. Direct regional performance monitoring and reporting frameworks
19. Develop success metrics for the new loyalty program
20. Support strategic initiatives and product launches
21. Collaborate with Product Managers on go-to-market strategies
22. Provide strategic consultation to markets and stakeholders as required

1. Degree holder in Business, Marketing, Data Science, Statistics, or similar field
2. Proficient in both spoken and written English
3. Cosmetics industry or luxury retail experience is a plus
4. Willingness to travel upon business needs

1. Strong business mindset and performance-driven
2. Team player in a regional capacity with excellent interpersonal and communication skills
3. Strong analytical ability and accuracy
4. Proficient in MS applications
5. Expert in Excel is an advantage
6. Experience in using data visualization tools and campaign management tools such as Adobe Campaign, Salesforce, Power BI

Minimum 5 years of experience

Candidates with less experience may be considered for an Assistant Manager position.

The role is based in Island East, Hong Kong SAR, within a dynamic and innovative environment that values customer-centric approaches and data-driven strategies.