Parfums Christian Dior Regional CRM Manager

Hong Kong • China

Thursday, December 19, 2024

Parfums Christian Dior, a prestigious brand within the luxury conglomerate LVMH, is renowned for its exquisite perfumes and cosmetics. As a leader in the luxury industry, the brand offers a dynamic and innovative work environment, fostering creativity and excellence in every endeavor. Employees are part of a global network that values diversity, passion, and the pursuit of perfection.

1. Develop and implement regional CRM strategy aligned with business objectives.
2. Partner with marketing, retail, and e-business teams to drive integrated customer strategy.
3. Lead the regional transformation and implementation of the new loyalty program.
4. Evaluate and optimize customer engagement initiatives across all channels.
5. Create private client strategy and develop client engagement plan and recruitment.
6. Identify and standardize best practices across markets for continuous improvement.
7. Orchestrate the transition and launch of the revamped loyalty program across markets.
8. Drive change management and stakeholder alignment for program transformation.
9. Oversee regional membership program implementation and enhancement.
10. Lead the development and execution of client communication action plan.
11. Manage cross-functional initiatives with Central team and local markets.
12. Support market top client events planning and execution.
13. Design and implement advanced customer segmentation strategies.
14. Architect new loyalty program frameworks and operational processes.
15. Guide system integration and migration for the new loyalty ecosystem.
16. Drive continuous improvement of targeting and engagement methodologies.
17. Lead markets through technical transitions and capability building.
18. Direct regional performance monitoring and reporting frameworks.
19. Develop success metrics for the new loyalty program.
20. Support strategic initiatives and product launches.
21. Collaborate with Product Managers on go-to-market strategies.
22. Provide strategic consultation to markets and stakeholders as required.

1. Degree holder in Business, Marketing, Data Science, Statistics, or similar field.
2. Minimum 5 years of experience.
3. Proficient in both spoken and written English.
4. Experience in the cosmetics industry or luxury retail is a plus.
5. Willingness to travel upon business needs.

1. Strong business mindset and performance-driven.
2. Excellent interpersonal and communication skills.
3. Strong analytical ability and accuracy.
4. Proficient in MS applications; expertise in Excel is an advantage.
5. Experience in using data visualization tools and campaign management tools such as Adobe Campaign, Salesforce, Power BI.

Minimum of 5 years of relevant experience, preferably in the cosmetics or luxury retail industry.

Degree in Business, Marketing, Data Science, Statistics, or a related field.

Opportunities for career advancement within the luxury industry, including potential consideration for an Assistant Manager position for candidates with less experience.

The company culture at Parfums Christian Dior is one of innovation, luxury, and excellence. Employees are encouraged to bring their creativity and passion to the forefront, contributing to the brand's legacy of elegance and sophistication. The work environment is collaborative and dynamic, with a strong emphasis on personal and professional growth.