Officine Panerai Public Relations Intern

Officine Panerai is an Italian luxury watchmaker that marries Italian design sensibility with Swiss watchmaking savoir‑faire. Part of a major luxury goods group, the maison is recognized for its maritime heritage, technical precision and artisanal craft, and operates internationally across retail, wholesale and communications channels.

1. Support the press office in drafting press releases, media alerts, briefing notes and press kits tailored to editors and luxury trade publications.
2. Maintain and update media and influencer contact lists; coordinate journalist enquiries and facilitate interviews, test drives and showroom appointments.
3. Monitor, compile and summarise press coverage and media clippings for weekly reports and KPI tracking.
4. Assist in planning and executing PR events, product previews and press previews, including logistics, guest lists and onsite coordination.
5. Contribute to content creation for press materials and social channels, including basic copywriting, photo selection and captioning.
6. Manage sample logistics and press loan procedures, ensuring meticulous tracking and return handling.
7. Provide day‑to‑day administrative support to the communications team, including expense processing, calendar management and database upkeep.

1. Enrolled in or recently graduated from a Bachelor's or Master's program in Communications, Journalism, Public Relations, Marketing or a related discipline.
2. Excellent written and verbal communication skills with strong editorial judgement and attention to tone and accuracy.
3. Organised, detail‑oriented and able to manage multiple concurrent tasks under tight deadlines.
4. A keen interest in luxury goods, horology or fashion, with sensitivity to brand heritage and creative storytelling.
5. Proactive team player with discretion handling confidential materials; prior exposure to media environments is an advantage.

1. Press release writing
2. Media relations
3. Event coordination
4. Content creation for social media
5. Press clippings and media monitoring
6. Adobe InDesign
7. Adobe Photoshop
8. Microsoft Office (Word, Excel, PowerPoint)

Previous internship experience within PR, communications, fashion or luxury goods is preferred; experience supporting events and media outreach is advantageous.

Enrolled in or recently completed a Bachelor's or Master's degree in Communications, Journalism, Public Relations, Marketing or a related field.

The brand fosters a culture that values craftsmanship, heritage and rigorous attention to detail. Teams operate in a creative, fast‑paced luxury environment where collaboration across product, retail and marketing functions is central and where professional curiosity and respect for technical excellence are prized.