Officine Panerai Marketing Manager

Officine Panerai is a Florentine luxury watchmaker renowned for Italian design, technical precision and a maritime heritage. As part of the Richemont Group, the brand operates a global retail and wholesale network and combines artisanal savoir‑faire with international brand-building capabilities.

1. Design and implement the local marketing strategy for Mexico City in alignment with global brand guidelines and regional objectives.
2. Plan and execute omnichannel campaigns across retail, wholesale, digital and CRM channels to drive brand awareness and sales.
3. Manage local product launches, in‑store activations, trunk shows and VIP events, overseeing logistics, merchandising and guest experience.
4. Oversee relationships with external agencies and media partners, including briefing, creative review, media planning and performance evaluation.
5. Own the local marketing budget: forecast, allocate, track spend and report on ROI and KPIs.
6. Coordinate trade marketing and store communications with boutique management and wholesale partners to ensure consistent brand presentation.
7. Develop and deliver training materials for boutique teams on product stories, campaign messaging and client engagement standards.
8. Analyse campaign and retail performance using data and market insight; produce regular reports and actionable recommendations for regional stakeholders.

1. Bachelor’s degree in Marketing, Business, Communications or related discipline; postgraduate qualification (MBA, Master) preferred.
2. Proven experience in brand, retail or luxury marketing with demonstrable results in campaign delivery and retail activation.
3. Strong commercial acumen with experience managing budgets and measuring marketing ROI.
4. Experience briefing and managing creative, PR and media agencies.
5. Excellent stakeholder management and interpersonal skills; ability to coordinate cross‑functional teams and external partners.
6. Highly organised, proactive and able to work under tight deadlines with meticulous attention to brand detail.

1. Luxury brand marketing
2. Retail & wholesale marketing
3. Campaign management
4. Event and VIP activation
5. Budget planning and P&L awareness
6. Agency management
7. CRM (Salesforce)
8. Adobe Creative Suite
9. Google Analytics
10. Advanced Microsoft Excel

Minimum 5 years of progressive marketing experience, including at least 2–3 years within luxury goods, watches/jewellery or premium retail; experience managing omnichannel campaigns, events and agency partners is essential.

Bachelor’s degree in Marketing, Business, Communications or equivalent; postgraduate degree or specialized training in luxury brand management is advantageous.

The workplace culture blends Italian craftsmanship and luxury heritage with an international, performance‑driven environment. Teams are collaborative and market‑focused, valuing precision, aesthetic rigour and high standards of client service.