Moët Hennessy Head of Digital, Consumer and E-Business

Moët Hennessy, a distinguished member of the LVMH Group, is renowned for its leadership in the luxury wines, champagnes, and spirits sector. As an employer, Moët Hennessy offers a dynamic and diverse work environment that fosters creativity and innovation, providing employees with the opportunity to contribute to a legacy of excellence and sustainability.

1. Define and lead the digital, consumer engagement, and eBusiness strategy across paid, owned, and earned ecosystems to drive desirability, recruitment, and conversion.
2. Own the media, retail media, and performance agenda, ensuring clear investment strategy and measurable contributions to awareness, acquisition, and revenue.
3. Lead CRM and first-party data strategy, driving database growth, lifecycle communication, and personalization initiatives.
4. Establish Moët Hennessy as a center of excellence for content, social, and consumer experience, ensuring alignment with Maison identity while enabling local relevance.
5. Define influence and advocacy strategy, governing KOL, creator, and PR ecosystems to maximize earned amplification and engagement quality.
6. Oversee eDTC and owned platforms, driving performance and seamless integration between communication, commerce, and consumer ecosystems.
7. Build and lead a high-performing digital, consumer, and eBusiness team while elevating digital capability across the organization.
8. Implement robust governance, reporting, and testing frameworks to ensure strong measurement discipline and continuous optimization.

1. Extensive experience (10+ years) in digital marketing, consumer engagement, and eCommerce, ideally within luxury, FMCG, or consumer-driven industries.
2. Proven success in leading integrated demand ecosystems spanning media, CRM, content, influence, and D2C platforms.
3. Strong commercial and data-driven mindset with the ability to optimize A&P investments and translate insights into business impact.
4. Experience managing complex agency ecosystems and cross-functional stakeholders within matrix organizations.
5. Deep understanding of consumer behavior, media effectiveness, retail media, CRM, and emerging digital technologies.

1. Strategic leadership and commercial acumen
2. Analytical rigor and creative thinking
3. Strong communication and stakeholder management
4. Financial acumen and budget management
5. Inspiring leadership and team building

Minimum 10 years of experience in digital marketing, consumer engagement, and eCommerce, preferably in luxury or consumer-driven industries.

Moët Hennessy is celebrated for its commitment to excellence and innovation, fostering a culture that values creativity, integrity, and a spirit of conquest. Employees are encouraged to inspire and be inspired, contributing to a sustainable legacy and crafting exceptional experiences.