Moët Hennessy Head of Customer Marketing

Moët Hennessy, a distinguished entity within the prestigious LVMH Group, is synonymous with luxury wines, champagnes, and spirits. As a leader in the industry, Moët Hennessy offers unparalleled career development opportunities across its global regions and within the broader LVMH conglomerate. The brand is committed to sustainability and innovation, fostering a diverse and inclusive workforce that celebrates its rich heritage and crafts exceptional experiences.

1. Develop comprehensive BTL strategies, channel activation calendars, and investment allocations aligned with brand objectives and commercial priorities.
2. Execute BTL programs with on-ground excellence, ensuring consistent brand visibility, partner engagement, and consumer conversion across key channels.
3. Track activation effectiveness through KPIs, ROI analysis, and market feedback to identify wins, gaps, and opportunities for continuous improvement.
4. Codify learnings into standardized playbooks, tools, and ways of working that build capability across the team and enable regional knowledge sharing.
5. Lead, coach, and develop the Customer Marketing team to deliver exceptional activations and own the Customer Marketing system as a strategic capability.
6. Develop channel-specific activation strategies, shape multi-year brand big bet roadmaps and investment strategy.
7. Drive market activations with channel partners across On-Trade and Off-Trade to offer bespoke activities and consumer initiatives across important consumer touchpoints.
8. Ensure brand compliance and luxury-in-trade standards; manage POSM, VAPs, and agency relationships.
9. Deliver portfolio excellence, including pricing strategies, merchandise/category management, and the effective use of POSM and VAPs.
10. Foster robust relationships with Sales and Brand Marketing teams to translate brand strategies into high-impact activation solutions.
11. Manage BTL A&P budget, ensuring precise adherence and efficient resource utilization.
12. Own the Customer Marketing operating system, including playbooks, RACI governance, and vendor frameworks.

1. 10+ years of professional experience in trade/customer marketing, retail marketing, or category management within consumer industries.
2. Demonstrated success in executing activations across both On-Trade and Off-Trade environments.
3. Proven ability to manage, mentor, and develop high-performing teams, fostering a collaborative and growth-oriented environment.
4. Strong commercial acumen with ROI-focused mindset; systems thinking capability.
5. Excellent communication, negotiation, and stakeholder management skills.
6. Fluency in Thai and English.

1. Leadership and team development
2. Strategic planning and execution
3. Budget management and financial acumen
4. Stakeholder management
5. Analytical and data-driven decision-making
6. Fluency in Thai and English

Candidates must possess a minimum of 10 years of professional experience in trade/customer marketing, retail marketing, or category management within consumer industries.

Moët Hennessy offers a comprehensive benefits package, including opportunities for career development within the LVMH Group, a commitment to sustainability, and a diverse and inclusive work environment.

Moët Hennessy fosters a culture of creativity, innovation, and excellence. As part of the LVMH Group, the brand emphasizes diversity and inclusion, offering a dynamic and collaborative work environment where employees are encouraged to explore and shape the future of luxury.