Moët Hennessy CRM Assistant Intern

Moët & Chandon, a distinguished house founded in 1743, is renowned for sharing the unique spirit of champagne globally. Situated in Épernay, it encompasses the prestigious brands Moët & Chandon, Dom Pérignon, and Mercier, and operates under Moët Hennessy, a division of the esteemed LVMH – Moët Hennessy Louis Vuitton conglomerate.

1. Contribute to the development of the annual CRM communication calendar.
2. Create newsletter content, including visuals and text, in close collaboration with internal teams and ensure delivery to key markets.
3. Manage newsletter campaigns from inception to execution using Salesforce Marketing Cloud, including construction, testing, targeting, and scheduling.
4. Assist in defining and implementing new consumer journeys such as welcome, birthday, and retention programs.
5. Participate in key product launches and develop associated CRM plans.
6. Consolidate CRM communication plans from various markets and validate market-developed newsletters.
7. Collaborate with local teams to support CRM action plan implementation, focusing on both engagement and acquisition.
8. Respond to ad hoc market requests, such as creating data collection forms.
9. Monitor CRM campaign performance, consolidate market performance data, analyze KPIs, and propose optimizations.
10. Conduct A/B tests to enhance future campaign KPIs.
11. Perform periodic benchmarks on CRM best practices and innovations.

1. Currently pursuing a Master's degree in Business or a related field.
2. Seeking a gap year or end-of-studies internship.
3. Fluent in English.

1. Excellent interpersonal and organizational skills.
2. Autonomous and proactive with the ability to coordinate diverse stakeholders in a multicultural environment.
3. Prior experience in digital marketing, particularly CRM.
4. Experience with Salesforce Marketing Cloud is advantageous.

Ideally, candidates should have at least 6 months of experience in digital marketing, with a focus on CRM.

Master's degree in progress (Business School or equivalent).

Opportunity to gain hands-on experience in a leading luxury brand's international marketing and communication department.

Moët & Chandon fosters a dynamic and multicultural work environment, encouraging innovation and collaboration across its global teams. As part of the LVMH group, it upholds a commitment to excellence and creativity.