Kering CRM Campaigns Coordinator Intern

Paris • France

Thursday, April 24, 2025

Kering, a global luxury group, is renowned for nurturing a portfolio of iconic fashion, leather goods, and jewelry brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen, among others. With creativity at the core of its strategy, Kering empowers its Houses to push the boundaries of creative expression while shaping sustainable and responsible luxury. The group is committed to fostering imagination and innovation, employing over 47,000 people worldwide and generating a revenue of €17.2 billion in 2024.

1. Support the Campaign Coordinator in executing ad hoc and multichannel CRM campaigns, including briefing, asset retrieval, validation, monitoring, and reporting.
2. Enhance processes to streamline developers' workflows.
3. Ensure team responsiveness and proactivity in managing simple campaigns.
4. Organize and lead recurring meetings with brand teams, preparing agendas, content, and documenting decisions and action plans.
5. Maintain and update the journeys catalog, tracking new and updated journeys.
6. Update key performance indicators in the catalog and maintain tracking files.
7. Conduct benchmarking to compile best practices and compare lifecycle program implementations.
8. Assist in compiling campaign reports, highlighting successes, and suggesting improvements.
9. Collaborate with brand teams to adapt reporting formats.

1. Initial experience in marketing within luxury, digital, or retail sectors.
2. Familiarity with campaign management or CRM systems.

1. Proficiency in Excel and PowerPoint; knowledge of Salesforce Marketing Cloud is advantageous.
2. Strong organizational skills and attention to detail.
3. Excellent written and verbal communication skills in both French and English.
4. Ability to work effectively in a multicultural and multilingual environment.

A first experience in marketing and familiarity with luxury, digital, or retail markets.

Opportunity to join a dynamic team and contribute to client engagement across various luxury brands within the Kering Group.

Kering is dedicated to fostering a diverse and inclusive workplace, welcoming individuals from all backgrounds. The company values diversity in all its forms, believing it enriches the workplace and enhances adaptability in a changing world. As an Equal Opportunity Employer, Kering encourages applications from all qualified candidates.