Hermès PR and Media Activation Intern

Hong Kong • China

Sunday, February 16, 2025

Hermès, a distinguished French maison established in 1837, is renowned for its exquisite craftsmanship and high-quality creations. As a family-owned and independent entity, Hermès employs nearly 20,000 individuals globally, fostering an entrepreneurial spirit and a commitment to excellence. The company values individual freedom and autonomy through responsible management and is dedicated to preserving exceptional craftsmanship, deeply rooted in local traditions and respect for nature. Hermès' creativity is fueled by fifteen artisanal métiers, with collections showcased in over 300 stores worldwide.

1. Manage press room activities, including ordering and delivery of press tools, assisting in forecast planning, and dispatching and translating press releases.
2. Monitor registration for press tools across specific markets.
3. Coordinate influencer management by arranging seeding content and identifying talents to curate beauty objects using a data-driven approach.
4. Consolidate seeding reports from markets to share with headquarters, providing analysis and insights.
5. Coordinate interview requests, including press profiles and questions, for interviews with the House’s Creative Directors.
6. Collaborate with regional subsidiaries to ensure smooth delivery of media briefs and presentations.
7. Monitor local media landscapes and trends in traditional, social, and digital advertising.
8. Arrange media trips for international and regional events and coordinate press interviews and guest itineraries.
9. Consolidate event reports with earned media value and recommendations.
10. Prepare product and press order lists for events.
11. Schedule and arrange regional team meetings, and compile research and reports for new initiatives and campaigns.

1. Preferred degree in Business Administration or related disciplines.
2. Excellent command of written and spoken English; proficiency in Mandarin or French is advantageous.
3. Passion for fragrances, cosmetics, and the Hermès universe.
4. Proactive team player who is dynamic, enthusiastic, focused, and organized.
5. Willingness to learn, motivated, open-minded, and positive attitude.
6. Proficiency in Microsoft Office applications.
7. Availability to work at least 3 full days per week or commit to a 6-month internship contract.

1. Press room management
2. Influencer coordination
3. Media planning
4. Event coordination
5. Administrative support
6. Communication skills
7. Data analysis
8. Microsoft Office proficiency

No prior experience required, but a strong interest in PR and media within the luxury fashion industry is essential.

Preferred degree in Business Administration or related disciplines.

Opportunity to gain hands-on experience in PR and media within a prestigious luxury brand.

Hermès Asia Pacific Limited embodies a culture of creativity, innovation, and respect for tradition. The company encourages a collaborative and dynamic work environment where employees are empowered to express their individuality and contribute to the brand's legacy. Hermès values sustainability and ethical practices, fostering a workplace that respects both people and the planet.