Hermès Media Director
Hermès International, a distinguished French maison since 1837, is renowned for its craftsmanship and high-quality creations. As part of a family-owned and independent company, Hermès employs nearly 20,000 individuals globally. The brand is driven by a continuous entrepreneurial spirit and a commitment to excellence, fostering individual freedom and autonomy through responsible management. Hermès is dedicated to preserving exceptional savoir-faire and maintaining strong territorial roots, respecting both people and nature as sources of extraordinary materials. With fifteen artisanal métiers, Hermès' creativity is showcased in over 300 stores worldwide.
- Develop and uphold a unique, innovative, and impactful media vision for the brand across offline and online platforms, ensuring brand integrity.
- Define and implement the Group's centralized media strategy, supporting subsidiaries and aligning with the brand's values.
- Optimize and adjust the brand's presence and visibility by analyzing the advertising market and its trends.
- Enhance media model efficiency, relevance, and coherence across various activations.
- Lead the development and execution of the global media strategy, optimizing audience development strategies across channels.
- Monitor and analyze media campaign performance, producing regular reports and actionable insights.
- Identify and manage relationships with key media partners, agencies, and platforms.
- Ensure compliance with industry regulations and standards in all media activities.
- Continuously innovate and adapt to media landscape changes, sharing insights with stakeholders.
- Lead and develop a team of media experts, fostering individual growth and team dynamics.
- Strengthen cross-functional collaboration within the Communication department and with external partners.
- Contribute to the media expertise of subsidiaries, supporting their local media strategies.
- Over 10 years of media expertise within a luxury brand or media agency, ideally in a global leadership role.
- Bilingual proficiency in French and English.
- Strong communication and influencing skills.
- Expertise in media strategy development and a deep understanding of the media ecosystem.
- In-depth knowledge of traditional and digital media platforms.
- Strong grasp of digital marketing principles and technologies.
- Proficiency in social media mechanisms.
- Excellent strategic thinking and communication skills.
- Ability to work across diverse markets and cultures.
Over 10 years of media experience within a luxury brand or media agency, ideally in a global leadership role.
Master's degree or equivalent (Bac +5).
Competitive benefits package including opportunities for professional development and growth within a prestigious luxury brand.
Hermès fosters a culture of creativity, excellence, and respect for tradition, encouraging innovation while maintaining a strong commitment to quality and craftsmanship. The company values individual autonomy and collaboration, promoting a dynamic and inclusive work environment.