Hermès Communications Director

Brussels • Belgium

Tuesday, January 21, 2025

Hermès, a distinguished French maison since 1837, stands as a paragon of craftsmanship, creativity, and independence. With a global workforce nearing 20,000, Hermès is renowned for its commitment to exceptional quality and innovation. As part of the Hermès International family, Hermès Benelux-Nordics oversees the distribution of the brand's exquisite products across the Benelux and Scandinavian regions, embodying the maison's ethos of freedom and autonomy through responsible management. The brand's dedication to preserving artisanal skills and sustainable practices is reflected in its extensive network of over 300 stores worldwide.

1. Develop and implement a comprehensive brand vision for the Benelux-Nordics region in alignment with Hermès International's communication objectives.
2. Lead a team of communication professionals, including Area Communication Managers, a Windows Officer, and a Communication Assistant, while coordinating with external press attachés and a local PR agency.
3. Craft and execute a strategic communication plan encompassing PAID/OWNED/EARNED media tailored to the region's unique cultural and market needs.
4. Oversee media relations, ensuring high-quality editorial coverage and fostering a network of influential figures across the region.
5. Design and manage events to enhance brand visibility and customer engagement, including store openings and in-store animations.
6. Collaborate with the Hermès International Windows Department to create captivating window displays that integrate local artistic talent.
7. Support the Hermès Foundation's contemporary art initiatives at La Verrière, ensuring effective local media and PR engagement.
8. Foster a collaborative and empowering team environment, setting clear objectives and providing regular feedback to drive excellence.
9. Maintain a keen awareness of market trends and competitor strategies, sharing insights with the executive committee.

1. Minimum of 8 years of experience in luxury or selective product communication.
2. Proven ability to build and manage information and influence networks.
3. Strong negotiation skills with partners and suppliers.
4. Strategic vision and understanding of sustainability challenges.
5. Leadership qualities with a focus on teamwork and collective success.
6. Operational excellence with attention to detail and results.
7. Exceptional interpersonal skills and cultural sensitivity.
8. Fluency in French and English; proficiency in Dutch or a Scandinavian language is advantageous.

1. Strategic communication planning
2. Network building and management
3. Event planning and execution
4. Media relations and PR
5. Team leadership and development
6. Cultural sensitivity and adaptability
7. Digital communication proficiency
8. Artistic and literary sensibility

A minimum of 8 years in luxury or selective product communication, with a strong track record in strategic planning and network management.

Bachelor's degree in Communications, Marketing, or a related field.

Competitive benefits package including health insurance, retirement plans, and opportunities for professional development.

Hermès fosters a culture of creativity, excellence, and respect for tradition, encouraging employees to embrace innovation while upholding the maison's storied heritage. The workplace environment is characterized by a spirit of collaboration and empowerment, where individual autonomy is valued and nurtured.