Guerlain Social Media Manager

Guerlain, part of the esteemed LVMH group, is renowned for its legacy in crafting exceptional fragrances and beauty products. As a leader in the luxury cosmetics industry, Guerlain combines tradition with innovation, offering a prestigious work environment that emphasizes creativity and excellence.

1. Adapt and localize the global social media strategy for the Japanese market.
2. Define clear objectives and execution roadmaps aligned with overall brand priorities.
3. Identify opportunities to enhance brand visibility and customer engagement across social platforms.
4. Ensure alignment between social activation and the broader brand communication framework.
5. Establish clear KPIs linked to brand awareness, engagement quality, traffic contribution, and recruitment impact.
6. Monitor, analyze, and report performance with structured and causal insights.
7. Continuously optimize initiatives based on data-driven learnings.
8. Provide actionable recommendations to enhance social media’s contribution to overall business performance.
9. Work closely with Marketing, Media, Digital, Sales, and IT teams to ensure alignment.
10. Ensure social initiatives support broader brand campaigns and key launches.
11. Coordinate and manage agency and vendor relationships.
12. Develop and execute a social media calendar aligned with HQ and local marketing plans.
13. Manage key platforms (e.g., LINE, X, @cosme, LIPS, online communities) with both brand and performance mindset.
14. Identify emerging trends and integrate relevant innovations while maintaining strict alignment with Maison DNA.
15. Promote social media best practices and performance accountability within the organization.
16. Elevate reporting standards and structured insight sharing.
17. Act as a bridge between local teams and HQ regarding social-related topics.

1. 5+ years of experience managing social media or digital marketing in Japan.
2. Strong analytical capability and comfort working in KPI-driven environments.
3. Ability to operate effectively in a matrix organization and collaborate cross-functionally.
4. Business-level English (written and spoken) and native-level Japanese writing skills.
5. Structured thinker with strong communication and presentation skills.
6. Experience in luxury, beauty, or premium consumer brands preferred.
7. Experience contributing to integrated digital campaigns.
8. Ability to balance brand storytelling with measurable performance.
9. Comfortable presenting structured insights to senior stakeholders.
10. Demonstrates potential for broader communication leadership development over time.

1. LINE
2. X
3. @cosme
4. LIPS

5+ years of experience managing social media or digital marketing in Japan, preferably within luxury or premium consumer brands.

Guerlain is a pioneer in luxury beauty, fostering a culture that values innovation, heritage, and excellence. The brand offers a dynamic and inspiring work environment where creativity and strategic thinking are highly prized.