Guerlain Retail Sales Animator

Guerlain is a French luxury house renowned for its perfumes, skincare, makeup and spa expertise. As part of the LVMH group, the Maison blends artisanal craftsmanship, scientific innovation and refined customer experiences, emphasising heritage, creativity and responsible sourcing across its global retail network.

1. Act as the Maison’s ambassador in assigned stores, embodying Guerlain’s brand values and ensuring premium client experiences.
2. Drive sell-out and market share growth across the assigned perimeter through targeted in-store activations and commercial follow-up.
3. Plan, implement and animate regular point-of-sale events and promotional activities; monitor performance and deliver quantitative and qualitative post-event reports.
4. Train, coach and develop boutique teams and freelance consultants on brand ADN, product knowledge and selling techniques; present new launches in-store.
5. Coordinate closely with retail managers, area managers and store teams to align on targets, merchandising and promotional execution.
6. Manage inventory processes and stock alerts, place special orders, monitor out-of-stock situations and ensure compliance with merchandising planograms.
7. Maintain active market and competitor observation and report insights to the commercial team; produce regular sector and store reports.
8. Ensure rigorous use of internal tools and processes (Ophone, Klee, reporting platforms) and respond proactively to requests from France leadership via Teams.

1. Degree: Bac+2 (BTS), business school diploma or equivalent.
2. Driving licence (category B) and mobility across the assigned sector.
3. Intermediate level of spoken and written English.
4. Proven interpersonal skills with a strong client-service orientation and a commercial mindset.
5. Ability to analyse sales data, produce concise reports and draw actionable conclusions.
6. Comfort with training, coaching and public-facing presentation.

1. Pack Office
2. Microsoft Teams
3. Ophone
4. Klee
5. Retail merchandising and visual merchandising execution
6. Sales coaching and team training
7. Clienteling and customer service excellence
8. Retail event planning and activation

Entry-level role; a first experience in retail is expected. Experience in beauty, cosmetics or luxury retail and prior involvement in in-store activations or sales training is an advantage.

Bac+2 (BTS), ESC or equivalent business/commerce qualification.

Guerlain combines a strong heritage and artisanal savoir‑faire with a modern commitment to excellence and sustainability. The retail environment emphasises training, coaching and collaborative teamwork, with high standards for client experience and brand representation.