Guerlain International Director of Press and Influence

Guerlain, a prestigious name in the world of perfumes and cosmetics since 1828, is renowned for its exceptional and audacious creations. As a part of the LVMH group, Guerlain is committed to elevating its status as the most iconic high perfumery and cosmetic house, surpassing competition with exclusivity and innovation. The brand is undergoing a significant transformation, aiming to enhance its image and product offerings.

1. Develop a robust international strategy for Press, Influence, and Celebrity engagement to ensure qualitative brand presence and visibility.
2. Construct a comprehensive activation plan for Influencers, Opinion Leaders, and Celebrities, identifying profiles that will serve as true ambassadors for the brand.
3. Collaborate with the Events and Corporate teams to execute brand events that offer immersive experiences and inspiration, reflecting the brand's universe.
4. Oversee the drafting and production of press materials that serve as strong image vectors for Guerlain.
5. Establish and nurture privileged relationships with Celebrities and Brand Ambassadors.
6. Create and manage the annual budget for the International Press Department, ensuring fiscal responsibility.
7. Define and communicate guidelines to markets for the coordination and orchestration of 360-degree press, influence, and celebrity actions related to campaigns and long-term brand values.
8. Implement and lead annual international cross-functional sharing sessions.
9. Consolidate market-specific requests and needs to anticipate necessary adaptations.
10. Define key performance indicators for major annual events, ensuring clear communication to markets.
11. Establish centralized performance tracking tools to consolidate market feedback and monitor action impacts.
12. Analyze results, share best practices, and develop action plans to refine future activations.

1. Bachelor's degree in Communication, Journalism, Business, or a related field, with a Master's degree preferred.
2. 7 to 10 years of experience in PR coordination roles within an agency or company, preferably in the beauty or luxury sector.
3. Strong strategic vision and understanding of Image-related topics and their business contributions.
4. Proven leadership and management skills, including team management experience.

1. Creative thinking and conceptual intelligence with the ability to develop and convey brand storytelling.
2. Up-to-date knowledge of emerging influence trends and global and local celebrity news to identify relevant partnerships.
3. Pragmatic approach to project management, ensuring adherence to deadlines and budgets.
4. Fluency in French and English, with the ability to express and write with finesse and subtlety in both languages.

Minimum 5 years of experience in PR coordination roles, preferably in the beauty or luxury industry.

Bachelor's degree in Communication, Journalism, Business, or equivalent, with a Master's degree preferred.

The position offers a hybrid working mode, combining remote work with office presence in Paris, providing a dynamic and flexible work environment.

Guerlain fosters a culture of innovation and excellence, driven by a commitment to creating iconic and exclusive products. The brand values strategic thinking, creativity, and leadership, encouraging employees to contribute to its transformation journey and elevate its global presence.