Coach Senior Manager, PR & Events

Tokyo • Japan

Wednesday, November 19, 2025

Coach, a renowned name in luxury fashion, is part of the Tapestry, Inc. family, a leading global house of brands. Known for its modern luxury accessories and lifestyle collections, Coach is synonymous with effortless New York style. As an employer, Coach offers a dynamic environment where innovation and creativity are at the forefront, providing employees with opportunities to grow and excel in their careers.

1. Develop and execute comprehensive PR strategies to enhance brand visibility.
2. Oversee the planning and execution of high-profile events and activations.
3. Cultivate and maintain strong relationships with media, influencers, and industry partners.
4. Collaborate with cross-functional teams to align PR and event strategies with overall brand objectives.
5. Manage PR budgets and ensure cost-effective allocation of resources.
6. Monitor and analyze media coverage and event performance metrics to inform future strategies.

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Proven track record in PR and event management within the luxury fashion industry.
3. Strong network of media and influencer contacts.
4. Excellent communication and interpersonal skills.
5. Ability to manage multiple projects simultaneously and meet tight deadlines.

1. Strategic thinking and planning
2. Media relations
3. Event management
4. Budget management
5. Analytical skills

A minimum of 7 years of experience in public relations and event management, preferably within the luxury fashion sector.

Bachelor's degree in Marketing, Communications, or a related field.

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Coach fosters an inclusive and collaborative workplace culture that values diversity and encourages innovation. Employees are empowered to express their creativity and contribute to the brand's legacy of excellence.