Chanel Digital Media Lead

Sydney • Australia

Monday, September 1, 2025

Chanel, a venerated name in the luxury fashion industry, has been at the forefront of creating, manufacturing, and distributing high-end products since its inception by Gabrielle Chanel in 1910. Renowned for its commitment to quality craftsmanship, Chanel offers a diverse range of luxury items, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches. With a global workforce exceeding 32,000, Chanel is dedicated to fostering an environment where employees can excel, leveraging their strengths and exploring new opportunities. The company prides itself on a culture of collaboration, respect, and diversity, which it views as essential to its success.

1. Develop and implement digital strategy and plan architecture to optimize digital campaigns.
2. Collaborate with cross-functional and divisional stakeholders to align business objectives with campaign outcomes.
3. Oversee Media Agency digital workflow for seamless execution and performance delivery.
4. Lead local strategy for paid search and manage agency relationships.
5. Create integrated campaign digital strategies with a full funnel approach.
6. Incorporate first-party data and media planning tools to enhance strategies.
7. Deliver training and guidance to internal stakeholders on digital trends.
8. Partner with divisional marketing and product teams to align on campaign outcomes.
9. Work with Digital Media Manager on budget planning, tracking, and reporting.

1. Tertiary qualifications in Communications, Media, or a related discipline.
2. Google Ads Certification.

1. Expertise in SEM, SEO, and performance marketing.
2. Strong understanding of the digital ecosystem and channel relationships.
3. Ability to communicate technical concepts to diverse audiences.
4. Attention to detail and organizational skills.
5. Proficiency in data analytics, tracking, and reporting.
6. Collaborative mindset with a focus on brand equity preservation.
7. Knowledge of media planning tools and ad servers.

Several years of experience as a digital media professional, ideally with a mix of in-house and agency experience. Experience in luxury is advantageous.

Tertiary qualifications in Communications, Media, or a related discipline.

Chanel offers competitive rewards, wellbeing programs, learning and development opportunities, and parental leave for all parents globally.

Chanel fosters a unique working environment that emphasizes understanding the brand and business, personal growth, and inclusion. The company values diversity and collaboration, believing these elements are crucial to its success.