Chanel Area Sales Manager

Bangkok • Thailand

Friday, February 13, 2026

Chanel, a prestigious name in the luxury fashion industry, is renowned for its timeless elegance and innovative spirit. As part of a global conglomerate, Chanel offers unparalleled opportunities for career advancement and professional development. The brand is committed to upholding its legacy of excellence while fostering a dynamic and inclusive work environment.

1. Guide Counter/Boutique Managers and Beauty Advisors to achieve sales, client experience, people development, and operational objectives.
2. Conduct monthly KPI reviews with Counter/Boutique Managers and enhance performance through structured coaching.
3. Collaborate with Retail and Learning teams to develop coaching priorities and enhance learning culture.
4. Participate in recruitment and anticipate people-related risks such as turnover or performance challenges.
5. Support succession planning, team placement, transfers, and onboarding for new hires.
6. Ensure timely and accurate administration of all staff-related matters.
7. Promote CHANEL values—ethics, integrity, diversity—and cultivate a collaborative, high-performance culture.
8. Build strong partnerships with Retail Manager and Counter/Boutique Managers to drive overall retail performance.
9. Deliver retail KPIs including sales, CRM, and client experience while monitoring trends and forecasting opportunities.
10. Support the development and management of incentive schemes to motivate performance.
11. Oversee execution of Marketing programs and ensure appropriate resource coordination.
12. Ensure optimal inventory mix, stock health, and adherence to operational processes.
13. Enhance counter/boutique operations for productivity, traffic alignment, and service readiness.
14. Plan and oversee special events and engage stakeholders across functions.
15. Track competitive landscape and retail trends; prepare reports and propose strategic recommendations.
16. Build, strengthen, and maintain long-term relationships with trade partners; support new openings, renovations, and trade term agreements.
17. Ensure all doors uphold the highest CHANEL standards in image, service, grooming, and hospitality.
18. Lead by example through personalized, meaningful client experiences aligned with the CHANEL experience ritual.
19. Promote omni-channel awareness and help teams embrace digital tools and behaviors.
20. Ensure compliance with visual merchandising and hygiene guidelines.
21. Support resolution of client service concerns and drive improvements through Client Satisfaction Survey insights.
22. Develop solid knowledge of the Brand, its heritage, and the Fragrance & Beauty universe; inspire teams by sharing this expertise.
23. Ensure implementation of training content while demonstrating curiosity and a proactive learning mindset.
24. Uphold, project, and protect the CHANEL image at all times.

1. A university degree in a related field.
2. At least 5 years of retail people management experience, with 2+ years leading multiple teams.

1. Strong strategic thinking, planning, and business analysis capabilities.
2. Demonstrated ability to coach, develop, and empower teams with empathy and effective feedback.
3. Excellent communication, relationship-building, and collaborative influencing skills.
4. Strong client-experience mindset, problem-solving ability, and operational discipline.
5. Personal agility, curiosity, resilience, and a continuous-learning mindset.
6. A refined appreciation for luxury, beauty, aesthetics, and a commitment to excellence with integrity.

At least 5 years of retail people management experience, with 2+ years leading multiple teams.

A university degree in a related field.

Chanel offers in-depth exposure to the brand's rich legacy and cultural evolution, leadership opportunities to develop strategic goals, and a commitment to talent development. Employees are part of a collaborative and inclusive culture, with access to resources and support for continuous growth.

Chanel is dedicated to creating an inclusive culture that nurtures personal growth and contributes to collective progress. The brand values the uniqueness of each individual, which enhances the diversity, complementarity, and effectiveness of its teams.