Burberry Assistant General Manager

Burberry is a globally recognised British luxury house renowned for its heritage outerwear, signature check and craftsmanship. The brand emphasises creativity, client service and sustainability, operating an international network of boutiques and flagship stores that blend heritage with modern digital retail experiences.

1. Support the Store Manager in driving category performance and meeting sales targets through active floor leadership and coaching.
2. Lead, coach and develop sales associates to elevate selling skills, ensure exemplary customer service and achieve KPIs.
3. Own day-to-day customer flow and service standards; ensure every client receives the full Burberry Experience.
4. Manage sell-through for assigned categories, coordinate with specialists, stock and operations to maximise conversion.
5. Deliver real-time, transaction-level coaching and follow up on development actions; conduct role-play and training in meetings.
6. On behalf of store management, process post-void transactions, authorise promotional discounts and employee sales when required.
7. Drive the in-store digital experience, leveraging Apple devices and other digital resources to service clients and communicate.
8. Handle complex customer service issues and escalations, resolving problems or escalating to senior management as necessary.
9. Contribute to recruiting and integrating new hires and foster a positive, inclusive working environment.
10. Assist with opening and closing procedures, store security and POS operations; enforce company policies and procedures.

1. Advanced proficiency with the store POS system and transactional procedures.
2. Comfortable and experienced using Apple mobile devices and digital sales tools.
3. Demonstrated ability to manage complex customer issues including returns, repairs and after-sales service.
4. Proven supervisory or junior management experience in retail (typically 1–2 years).
5. Strong verbal communication and coaching skills with the ability to give constructive feedback and drive team development.

1. POS system
2. Apple mobile devices
3. Category sales management
4. Customer escalation & resolution
5. Coaching and performance management
6. Digital client engagement

Minimum 1–2 years of supervisory or management experience in retail sales, with a track record of coaching teams, achieving sales KPIs and managing customer escalations. Experience using mobile/digital sales tools in a boutique environment is required.

High school diploma or equivalent required; a college degree in business, retail management or a related field is preferred but not mandatory.

Base salary plus eligibility for commission earnings, discretionary bonuses, short- and long-term incentive packages, and company-sponsored benefit programs.

Burberry combines British heritage with modern luxury retail, fostering a client-centric culture where creativity and craftsmanship are prized. The workplace emphasises team development, high service standards and a commitment to sustainability and inclusion.