Brioni Senior PR & Communications Specialist

Shanghai • China

Monday, October 13, 2025

Brioni, a distinguished name in luxury menswear, is part of the Kering Group, a global leader in luxury fashion. Renowned for its sartorial excellence and innovative craftsmanship, Brioni offers an unparalleled working environment that fosters creativity and professional growth. As part of Kering, employees benefit from the rich heritage and extensive resources of a leading luxury conglomerate.

1. Develop and execute the seasonal PR and communications plan for Greater China.
2. Manage daily PR operations including press release drafting, media distribution, monitoring, and reporting.
3. Plan and execute high-profile events such as store openings and press previews.
4. Collaborate with retail teams for in-store events and client engagement initiatives.
5. Maintain relationships with luxury retail partners and shopping mall landlords.
6. Identify collaboration opportunities with high-end brands, luxury hotels, and art institutions.
7. Align PR activities with marketing and social media campaigns.
8. Maintain and strengthen relationships with media, celebrities, influencers, and stylists.
9. Execute strategic product seeding initiatives and track their effectiveness.
10. Oversee PR sample inventory logistics, loans, and returns.
11. Coordinate press and stylist requests for editorial features and events.
12. Generate PR performance reports and analyze reach and impact.
13. Proofread and consolidate externally distributed materials for message accuracy.

1. Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
2. Approximately 5 years of progressive experience in PR and communications within the luxury fashion or retail sector.
3. Existing network of media and influencer contacts within Greater China.
4. Experience in supporting marketing activations and partnerships.

1. Exceptional writing, editing, and verbal communication skills in English and Mandarin.
2. Profound understanding of the luxury landscape and passion for the Brioni brand.
3. Attention to detail and impeccable organizational skills.
4. Ability to manage multiple projects simultaneously.
5. Proficiency in media monitoring tools and Microsoft Office Suite.

Approximately 5 years of progressive experience in PR and communications, with proven experience in the luxury fashion or retail sector.

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

Employees enjoy a comprehensive benefits package, including health insurance, retirement plans, and exclusive access to luxury industry events.

Brioni fosters a culture of innovation and excellence, where employees are encouraged to express creativity and pursue professional development. The company values diversity and inclusivity, creating an environment where all team members can thrive.