Brioni Communication and Social Media Manager

Brioni, a prestigious brand under the Kering Group, epitomizes modern elegance and sartorial excellence. Known for its bespoke and ready-to-wear collections, Brioni crafts luxury clothing, accessories, and fragrances with a commitment to slow luxury and sustainability. As an employer, Brioni offers a dynamic and enriching environment, fostering talent and innovation within the luxury fashion industry.

1. Coordinate the roadmap across communication, marketing, and commercial departments.
2. Develop and implement a comprehensive social media strategy to enhance brand awareness and engagement.
3. Create and curate high-quality content for social media platforms such as Meta, LinkedIn, and WeChat.
4. Manage and moderate social media accounts, ensuring consistent brand messaging.
5. Monitor and analyze social media metrics, adjusting strategies as necessary.
6. Collaborate with the marketing team to align social media efforts with overall marketing goals.
7. Stay updated with the latest social media trends and best practices.
8. Develop and implement a comprehensive copywriting strategy to maintain brand tone across all communications.
9. Ensure quality control over translated materials to preserve brand voice and messaging accuracy.

1. Extensive experience in social brand content creation and project management.
2. Leadership skills to coordinate teams globally.
3. Competence in content production budget management.
4. Ability to manage agencies, creative talents, and production partners.
5. Experience in coordinating e-commerce product shoots and editorial content.
6. Expertise in social media strategy, execution, and performance reporting.
7. Strong copywriting skills for digital channels.
8. Strong interpersonal skills, creativity, attention to detail, and adaptability.
9. Strong luxury sense and organizational skills.
10. Solutions and deadline driven.
11. Excellent communication skills with mandatory proficiency in English.

1. Graphic design
2. Video production
3. SEO principles
4. Influencer marketing

Extensive experience in social brand content creation, project management, and social media strategy execution.

Brioni, as part of the Kering Group, fosters a culture of innovation and excellence, promoting leadership skills and internal mobility. The brand values diversity and inclusivity, creating a stimulating and fulfilling workplace where employees can reach their full potential.