Brioni Communication and Social Media Manager
Join Brioni in Milan as a Communication and Social Media Manager. Enhance brand presence in a luxury fashion house under Kering Group.
Overview
Brioni, a prestigious Italian luxury fashion house, is renowned for its impeccable craftsmanship and timeless elegance. As part of the esteemed Kering Group, Brioni exemplifies the spirit of slow luxury, offering bespoke services and exquisite ready-to-wear collections. The brand is synonymous with sartorial excellence and a commitment to sustainability, making it a distinguished employer in the luxury fashion industry.
Role & Responsibilities
- Coordinate the roadmap across communication, marketing, and commercial departments.
- Develop and implement a comprehensive social media strategy to enhance brand awareness and engagement.
- Create and curate high-quality content for social media platforms such as Meta, LinkedIn, and WeChat.
- Manage and moderate social media accounts.
- Monitor and analyze social media metrics, adjusting strategies as needed.
- Collaborate with the marketing team to align social media efforts with overall marketing goals.
- Stay updated with the latest social media trends and best practices.
- Develop and implement a comprehensive copywriting strategy to maintain brand tone across all communications.
- Maintain quality control over translated materials to ensure brand voice and messaging accuracy.
Qualifications
- Extensive experience in social brand content creation and project management.
- Leadership skills to coordinate teams globally.
- Competence in content production budget management.
- Ability to manage agencies, creative talents, and production partners.
- Experience in coordinating e-commerce product shoots and editorial content.
- Expertise in social media strategy, execution, and performance reporting.
- Strong copywriting skills for digital channels.
- Strong interpersonal skills, creativity, attention to detail, and adaptability.
- Strong luxury sense and organizational skills.
- Solutions and deadline driven.
- Excellent communication skills with mandatory proficiency in English.
Skills
Experience
Extensive experience in social brand content creation, project management, and social media strategy execution.
Workplace
This position is based in Milan, Lombardy, Italy.
Culture
Brioni fosters a culture of excellence and innovation, deeply rooted in its Italian heritage. The brand values diversity and inclusivity, promoting a collaborative environment where creativity and leadership are encouraged. As part of the Kering Group, Brioni offers opportunities for growth and development within a global luxury network.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Brioni, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Media Strategist», «Digital Communications Manager», «Social Media Content Manager», «Online Engagement Manager», «Brand Communication Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.