A. Lange & Söhne Brand Communication Manager

New York • USA

Monday, February 3, 2025

A. Lange & Söhne, a distinguished name in the realm of fine watchmaking, operates under the prestigious Richemont Group, a conglomerate renowned for its portfolio of luxury brands. Richemont Americas is committed to fostering a diverse and inclusive environment, celebrating the rich tapestry of backgrounds and experiences that contribute to its innovative spirit. The company prides itself on nurturing creativity and knowledge, driving excellence across its global community.

1. Lead the media strategy for digital, social, print, and out-of-home channels across the Americas.
2. Develop and execute compelling communication campaigns for product launches, boutique openings, and other market initiatives.
3. Enhance brand presence and share of voice across various channels and target audiences.
4. Plan, validate, execute, and measure strategic media plans in collaboration with the media agency to boost brand awareness and engage audiences.
5. Create, brief, and implement media campaigns that drive brand awareness and customer engagement for A. Lange & Söhne Americas.
6. Leverage PR editorial and media relations to develop integrated marketing strategies.
7. Oversee content creation for the Americas, ensuring alignment with global campaigns and market strategies.
8. Develop strategic paid and owned social media campaigns and coordinate content across platforms.
9. Collaborate with the PR manager to optimize communications value relative to media spend.
10. Work closely with HQ teams to ensure global brand consistency and market advocacy on owned media channels.
11. Assist external retail partners in maximizing brand visibility at points of sale and in media planning.
12. Coordinate regional content on the global website and ensure partner websites adhere to brand guidelines.

1. 3-5 years of experience in media management, brand marketing, advertising, or similar roles; PR/copywriting experience is advantageous.
2. Bachelor’s degree required; a master’s degree is preferred.
3. Proven expertise in managing marketing campaigns, media planning, multimedia production, and omnichannel marketing activations.
4. Ability to manage third-party art direction and graphic design within the brand’s global corporate identity.
5. Successful track record in activating social media channels.
6. Demonstrated excellence in presentation writing.

1. Expert knowledge of PowerPoint/Keynote, Excel, and Word.
2. In-depth understanding and experience with all social media platforms, with a focus on Instagram.
3. Proficiency in Adobe Creative Suite is a plus.
4. Strong teamwork and collaboration skills.
5. Respect for diverse perspectives and experiences.
6. Agility in adapting to change.
7. Commitment to excellence and high standards.

3-5 years in media management, brand marketing, advertising, or similar roles.

Bachelor’s degree required; a master’s degree is preferred.

Expected salary range: $115k - $125k, based on relevant skills and experience.

Richemont offers a comprehensive benefits program, including medical, dental, and vision coverage, health savings and flexible spending accounts, life insurance, disability benefits, and a 401(k) with employer match. Additional benefits include paid time off, wellness reimbursement, access to an employee assistance program, and volunteer days off.

Richemont Americas is dedicated to crafting a future that embraces diversity and inclusion, fostering a culture where creativity and knowledge thrive. The company values collaboration, respect, agility, and excellence, creating an environment where employees are encouraged to push boundaries and innovate.