Michael Kors Senior Search Specialist

Michael Kors is a global luxury fashion brand known for accessible American sportswear, accessories and leather goods. As part of Capri Holdings, Michael Kors sits alongside other premium labels within a multi-brand luxury group and offers cross-brand mobility and shared corporate resources across the Capri portfolio.

1. Define, implement and optimise Paid Search and SEO plans to drive online revenue across 50+ EMEA markets.
2. Direct and coordinate agency partners day-to-day to improve paid search and shopping performance, including budget allocation, bid strategies, feed optimisation, ad copy and account structure.
3. Develop and maintain a global test-and-learn agenda for paid search, prioritising experiments that scale across markets.
4. Collaborate with agencies and internal teams to deliver SEO initiatives: on-page optimisation, content updates, blog growth and AI-assisted content where appropriate.
5. Work with web production and development teams to prioritise technical SEO improvements and monitor Core Web Vitals.
6. Produce clear weekly and monthly reporting, analyse search performance data and make data-backed recommendations for paid and organic channels.
7. Act as the day-to-day point of contact for search-related agency activity and support operational processes including onboarding, documentation and invoicing.
8. Stay abreast of industry and privacy developments (e.g., CAPI, Consent Mode) and translate their commercial impact into actionable plans.

1. 4–5+ years of hands-on SEM experience, ideally within retail or eCommerce.
2. Proven track record managing large-scale paid search campaigns across multiple geographies.
3. Strong analytical capability with experience translating data into actionable recommendations.
4. Operational experience working with or managing external agencies and third‑party vendors.
5. Experience with enterprise analytics platforms (e.g., Adobe) and familiarity with tagging/privacy solutions such as CAPI and Consent Mode.
6. Experience using Jira or an equivalent project management platform.
7. Excellent written and verbal communication skills with the ability to present to senior stakeholders with clarity and confidence.

1. Google Ads
2. SA360
3. Google Search Console
4. Demand Sphere
5. SEMrush
6. Ahrefs
7. Adobe
8. Jira
9. CAPI
10. Consent Mode
11. Core Web Vitals
12. MTA
13. MMM
14. GenAi
15. LLM
16. CRM

Minimum 4–5+ years of hands-on search marketing experience, with demonstrable success managing paid search and SEO for eCommerce or retail businesses and coordinating multi-market agency relationships.

Cross-brand Discount; Exclusive Employee Sales; Paid Parental Leave; Generous Holiday Schedule and Vacation Days; Summer Fridays; Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace); Hybrid working (3 days a week in the office); Flexible working hours; Thrive Wellness Program; LifeWorks Employee Assistance Program; #FeelGreat programme; Pension Contribution; Season Loan Tickets; Enhanced Maternity and Paternity Pay; Private Health and Dental; Gym Discounts

Michael Kors fosters a dynamic, fashion-forward workplace that values creativity, commercial rigor and cross-functional collaboration. As part of Capri Holdings, the brand emphasises internal mobility, inclusive practices and employee wellbeing through wellness programmes and employee assistance resources.