Chanel Digital & CRM Manager

Chanel, a beacon of luxury and sophistication, is renowned for its timeless elegance and innovative spirit. As part of the global luxury conglomerate, Chanel offers unparalleled opportunities for career advancement and personal growth. The brand is committed to fostering an inclusive workplace that values diversity and individual contributions, enhancing the collective strength of its teams.

1. Orchestrate the omnichannel growth strategy across 25 non-affiliated markets and Travel Retail EMEA.
2. Interface with Global, Regional, Market, and B2B Travel Retail Customer teams to drive eBusiness growth and online brand marketing activation.
3. Formalize and deliver the annual roadmap for e-Wholesale openings in LM & TR / F&B & W&FJ sectors.
4. Negotiate and implement online business/marketing levers to achieve growth objectives.
5. Monitor and influence eCommerce performance and e-Merchandising strategies across 9 Export e-Commerce sites.
6. Oversee deployment projects for chanel.com in new markets, ensuring comprehensive project management.
7. Co-lead a taskforce for customer data collection and activation in Wholesale Travel Retail EMEA corners.
8. Manage the deployment and optimize the adoption of MyBoutiqueApp in new F&B Retail Boutiques.
9. Propose and implement data capture strategies in compliance with CHANEL Data guidelines.
10. Define and implement CRM and Clienteling strategies for OWN distribution channels.
11. Monitor CRM campaign performance and optimize strategies throughout the year.
12. Represent Export/Travel Retail needs in regional expert committees and contribute to strategic forums.
13. Directly manage a Project Manager and an Intern.

1. 5 to 8 years of experience in digital marketing, CRM, Customer Data Management, e-Commerce, or consulting.
2. Experience in the cosmetics or luxury sectors, with international or travel-retail exposure preferred.
3. Fluency in English is imperative.

1. Proficiency in Excel, PowerPoint, and analysis/visualization tools such as PowerBI and GA4.
2. Understanding of customer data and RGPD-related topics.
3. Mastery of CDP and CRM tools, such as Salesforce, is advantageous.
4. Ability to navigate complex environments and manage hybrid business/tech projects.

5 to 8 years in digital marketing, CRM, Customer Data Management, e-Commerce, or consulting, ideally within the luxury or cosmetics sectors.

5 years' higher education in business, engineering, or a related field, specializing in digital marketing, data, or strategy.

Chanel offers a nurturing environment that promotes personal growth and development, contributing to collective performance. The brand values the uniqueness of each individual, enhancing team diversity and efficiency.

Chanel is dedicated to creating an inclusive culture that celebrates diversity and fosters personal and professional growth. The brand believes in the power of individual uniqueness to enhance team performance and innovation.